Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Scorpion Says Vertical Focus is Driving 90% SMB Retention (September 27, 2016)
LSA Insider: “Scorpion is dedicating vertical specific resources across corporate marketing, sales, account management, and product development.”
Salesforce Adds Support For Apple Pay To Close Online-Offline Marketing Loop (September 27, 2016)
GeoMarketing: “And that means giving shoppers the ability to check out items while in-store.”
Verve CEO: Eliminating Uncertainty in Location Data Is ‘Critical’ for Mobile (September 27, 2016)
Street Fight: “Really precise location data becomes such a strong indicator of who an individual is.”
Waze Is Now Offering Native-Style Ads That Put Users in the Driver’s Seat (September 26, 2016)
Adweek: “The Google-owned mobile app will allow users to select their favorite marketers, making businesses more accessible, when searching for a destination on Waze’s mobile map.”
If Google buys Twitter, there’s a perfect spot for it in YouTube (September 26, 2016)
Tech Crunch: “Together they could be a powerful team if Google’s willing to pay the price, which could be around $30 billion.”
Advertisers Still Lack Digital Maturity (September 26, 2016)
MediaPost: “More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s clear this has become a slow road to tow.”
