Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: Top 5 Consumer Activities Before an In-Store Purchase (September 28, 2016)
LSA Insider: “A new Google survey found that most pre-purchase activities happen online.”
Facebook Touts SMB Growth, Hibu Gains ‘Marketing Partner’ Status (September 28, 2016)
LSA Insider: “Earlier this year Facebook announced that it had 3 million advertisers. That number has now grown to 4 million — in about six months.”
Marriott Bringing Beacons To 500 Hotels By The End Of 2016 (September 28, 2016)
GeoMarketing: “After an initial installation two years ago, Marriott has beacons in 21 hotels today and its thinking about proximity marketing has evolved.”
Email Continues to Get More Mobile (September 28, 2016)
eMarketer: “Most opens occur on mobile, and orders are trending that way.”
Report: Amazon grows lead as product search engine of choice (September 28, 2016)
Search Engine Land: “94 percent of consumers said they plan to shop Amazon this holiday season.”
Digital marketing can generate a lower cost-per-acquisition than offline advertising (September 28, 2016)
Mobile Marketer: “Luxury brands, for the most part, continue spending huge sums of money in advertising the old-fashioned way – magazine ads, billboards and events.”
