Daily News: Behavior Before the Purchase, Facebook Advertiser Growth, Marriott to Add Beacons
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Top 5 Consumer Activities Before an In-Store Purchase (September 28, 2016) LSA Insider: “A new Google survey found that most pre-purchase activities happen online.” Facebook Touts SMB Growth, Hibu Gains ‘Marketing Partner’ Status […]
Data: Top 5 Consumer Activities Before an In-Store Purchase
Marketers want to understand what tactics are driving store visits, calls, etc., and optimize strategies accordingly. A new Google survey has found some interesting insights into what consumers commonly do just before making an offline purchase, and increasingly, these pre-purchase activities happen online. According to a new Google study, 58% visited a retailer website or […]