Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How Neiman Marcus Is Blurring Digital And Physical Store Lines (September 29, 2016)
GeoMarketing: “The head of the Neiman Marcus’ Innovation Lab, has a message for companies that want to sell him the ‘Next Big Thing’ in indoor digital marketing.”
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous (September 29, 2016)
Street Fight: “This morning Yext announced a new integration that enables businesses to offer an Uber booking button on their sites and apps.”
Twitter finally lets everyone create their own “Moments” (September 28, 2016)
TechCrunch: “Twitter has rolled out a version of its storytelling feature called Moments that it should have released at launch.”
How to scale organic local marketing (September 28, 2016)
Marketing Land: “Organic local means building networks of relationships and giving each entity the agency to add to the big picture.”
Social, Not Search, Gaining More Of Marketers’ Budgets (September 28, 2016)
MediaPost: “While SEO and SEM budgets are on the rise, most of the money will go toward social, with 76% of marketers participating in the study said they will spend more on social.”
Google announces slew of search ads and Analytics updates at SMX East (September 28, 2016)
Search Engine Land: “New audience targeting solutions, a free version of Optimize 360 and more.”
