Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Rethinking Physical Retail Search to Compete with Amazon (September 23, 2016)
LSA Insider: “The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits.”
Waze Moves To Solve ‘Tunnel Blindness’ With Beacons (September 22, 2016)
GeoMarketing: “The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels.”
GeoBlocks offer more precise location targeting and analytics, says xAd (September 22, 2016)
Marketing Land: “This was one of several announcements at its ‘On Location’ event in New York.”
Location Tracking Growing Up, Brands Looking Beyond Beacons (September 22, 2016)
MediaPost: “While tracking smartphone locations has become relatively standard over the last several years, the tracking of IoT devices is relatively new.”
Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems (September 21, 2016)
Street Fight: “Of 301 such decision-makers surveyed, 99% have implemented indoor positioning systems or have plans to do so within the next two years.”
Consumers do homework on mobile, especially about apparel and groceries (September 20, 2016)
Internet Retailer: “More than half of U.S. consumers use their smartphone to research grocery and apparel-related purchases, a new report finds.”