Daily News: Rethinking Physical Retail Search, Waze Beacon Strategy, xAd Talks GeoBlocks
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Rethinking Physical Retail Search to Compete with Amazon (September 23, 2016) LSA Insider: “The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits.” Waze Moves […]
Rethinking Physical Retail Search to Compete with Amazon
The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated to this concept: making stores, brands and malls more discoverable, thereby helping to steal back sales from Amazon. Gone are the days of aimlessly wandering from store to store looking […]