IAB Pushing Omni-Channel in New Industry Guide to ‘Local’
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn
Joe Morsello
October 14, 2015
Joe Morsello
Joe is the Director of Marketing for the Local Search Association
Daily News: 46% of Portland SMBs Not Mobile-Ready, European CEOs Share Industry Issues, Consumers Skeptical of Online Content
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Nearly Half of Portland Businesses Not Ready
Joe Morsello
October 13, 2015
Webinar: Bringing Website Personalization to Small Businesses
Please join the Local Search Association (LSA) and Duda for an exclusive webinar presentation next Thursday, October 22 from 2:00 pm – 3:00 pm ET. It’s
Joe Morsello
October 13, 2015
Daily News: Marketing Insight into Home & Auto Services, Common SMB Questions, Yext to Manage Yahoo’s Biz Listings
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: 5 Observations From Local Search & Marketing
Joe Morsello
October 12, 2015
5 Common SMB Marketing Questions & Concerns
As the local economy continues to improve and Internet usage keeps climbing, digital marketing for SMBs has become a necessity. However, ad and media sales
Joe Morsello
October 12, 2015
Daily News: Mobile Searches Surpass Desktop at Google, Marketers Diversifying Online Spending, Twitter Video Ads
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Video ads could become Twitter’s biggest cash
Joe Morsello
October 9, 2015
Daily News: Facebook Audience Network Performance, 3 Reasons Online Campaigns Fail, Amazon’s Influence on Product Search
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Taking Action to Boost Ad Performance
Joe Morsello
October 8, 2015
Daily News: 70% Trust Brand Sites, Pandora Buys Ticketfly, Google Announces Accelerated Mobile Pages Project
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Data: 70% of Consumers Trust Brand Websites
Joe Morsello
October 7, 2015
Data: 70% of Consumers Trust Brand Websites
Nielsen’s latest “Global Trust in Advertising” study revealed that once again word-of-mouth recommendations are the most trusted form of “advertising” among consumers. Coming in second
Joe Morsello
October 7, 2015
Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool
Joe Morsello
October 7, 2015
Daily News: Co-Op Advertising Demystified, Facebook Rolls Out Verified Badges for SMBs, Pinterest Expands Buyable Pins
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: What is Co-Op Advertising and How Does
Joe Morsello
October 6, 2015
Daily News: Smartphones for Browsing More than Buying, Brands that Message More Sell More, Power of Storytelling
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Smartphones Still for Browsing More than Buying
Joe Morsello
October 5, 2015
Daily News: Thumbtack CEO to Speak at LSA16, Instagram Ads Widely Available, Key to Understanding Mobile Data
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Thumbtack CEO to Keynote at LSA16 in
Joe Morsello
October 2, 2015
Daily News: Common SMB Questions (Webinar), Important Tech for Marketers, Twitter’s Buy Button Widely Available
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Webinar: Top Questions We Hear From SMBs
Joe Morsello
October 1, 2015
Webinar: Top Questions We Hear From SMBs
Please join the Local Search Association (LSA) and Marquette Group for an exclusive webinar presentation next Thursday, October 8 from 2:00 pm – 3:00 pm ET.
Joe Morsello
October 1, 2015
Daily News: Emerging Total Media Measurement, Correlation of Media Usage & Influence, UK Mobile Spend to Overtake Print & TV
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Emerging ‘Total Media Measurement’ Must Include O2O
Joe Morsello
September 30, 2015
Survey: Local & Organic Search Delivers 40% of Site Traffic to SMBs
Though consumers navigate a fragmented and growing digital landscape, local and organic search remains a fundamental source of traffic and leads. According to a recent
Joe Morsello
September 30, 2015
Little Correlation between Media Usage, Media Influence
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
Joe Morsello
September 30, 2015
Daily News: Only 47% Trust Advertising, Yext Launches Xone Beacon Network, Facebook Has 2.5M Advertisers
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: New marketing survey: It’s the trust, stupid
Joe Morsello
September 29, 2015
Daily News: Consumers Looking Beyond NAP, Google Targets Intent, Most App Users Inactive in 30 Days
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Consumers Looking Beyond NAP When Conducting Local
Joe Morsello
September 28, 2015