Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Data: 70% of Consumers Trust Brand Websites (October 7, 2015)
LSA Insider: “Though websites and online consumer opinions are in the top three most trusted outlets, overall paid traditional media advertising tends to be more trusted than digital.”
Pandora Buys Ticketfly for $450M, Becomes O2O Music Marketplace (October 7, 2015)
LSA Insider: “Internet radio service Pandora is buying Ticketfly, a kind of Eventbrite for live music performance, for roughly $450 million in cash and stock.”
Report: Getting the Most out of Hyperlocal Social Media Marketing (October 7, 2015)
Street Fight: “There still appears to be a gap between what small businesses really need from social media.”
Tracing Internet Actions to a Transaction Helps Overcome Mobile Attribution Hurdle (October 7, 2015)
eMarketer: “Without an industry standard, various methodologies are used to measure the return on investment in mobile marketing and media.”
Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages (October 7, 2015)
Marketing Land: “Google announces a new open initiative aimed at making pages load more quickly on mobile devices, a counter to moves by Facebook & Apple.”
Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile (October 7, 2015)
LSA Insider: “Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize.”
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting (October 7, 2015)
Marketing Land: “Controversial program will provide combined company with nearly unprecedented targeting and analytics capabilities.”
Local Programmatic Platform Simpli.fi Exceeds 25,000 Active Daily Campaigns (October 6, 2015)
Press Release: “Company combines customized dynamic audiences, automated optimization and unstructured data to deliver success on localized campaigns.”
Yahoo Gemini Adds Retargeting For Site Visitors And App Users (October 6, 2015)
Marketing Land: “Custom audience targeting is now available for search and native advertising campaigns.”
Programmatic Creative Platform PaperG Snags $5 Million In Series B (October 6, 2015)
AdExchanger: “The round, led by KLP Enterprises, Wavemaker Partners and WI Harper Group, with participation from AppNexus CEO Brian O’Kelley, brings the company’s total funding to $9.47 million.”
