Vertical video continues to build momentum, considering the format’s prevalence and popularity in social media. That primes it for SMB marketing, given their overall alignment with social marketing. However, like a lot of things, most SMBs aren’t naturally adept at creating and amplifying the content itself.
Enter Tiger Pistol’s new playbook for vertical video advertising. Known as The Ultimate Guide to Vertical Video Advertising, it’s a sort of PSA that walks through tactics and best practices for social video strategies. That includes everything from choosing the right social platform to creation and optimization.
The vertical video opportunity is also broad, spanning Facebook, Instagram, Snapchat, and TikTok. The latter has accelerated the opportunity for SMBs. In fact, as we’ve examined, TikTok reports that it has driven $24.2 billion in economic activity for SMBs, including return on ad spend for TikTok marketing.
“Our latest playbook demystifies the world of vertical video advertising,” Tiger Pistol VP of Business Development told Localogy Insider. “It provides actionable insights and strategies to create captivating content, select the right platforms, and develop an effective vertical video social advertising strategy.”
Highlight Reel
Going deeper into the playbook itself, highlights include:
– Evidence that supports the user traction around vertical video. Tiger Pistol reports that it can achieve an average 58 percent increase in reach, 150 percent higher click-through rate, and up to an 80 percent boost in conversion rates compared to horizontal formats.
– Strategies on the production end, such as how to craft vertical videos that align with modern standards, and how to reach specific target audiences.
– Beyond the production of the content itself, there’s a campaign management element. The playbook breaks down key action items like setting objectives, budgeting, and utilizing the unique audience-targeting capabilities of each platform.
– Speaking of platforms, the playbook breaks down pros and cons of each one, so that SMBs can align their goals and make choices accordingly. As noted, the top vertical video platforms include TikTok, Instagram, and Facebook.
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More Color
For more color, you can check out the playbook in full as a free download. In fact, Tiger Pistol notes that the playbook isn’t just meant for SMBs but also marketing resellers who work on their behalf.
“Our playbook distinguishes itself with depth of information, ensuring marketing resellers can make decisions that optimize return on investment for their clients,” said Cucchiara. “As small businesses look to expand their reach and deepen their impact, having a robust social media program in your arsenal of services isn’t just smart—it’s essential.”
