Daily News: 70% Trust Brand Sites, Pandora Buys Ticketfly, Google Announces Accelerated Mobile Pages Project
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Data: 70% of Consumers Trust Brand Websites (October 7, 2015) LSA Insider: “Though websites and online consumer opinions are in the top three most trusted outlets, overall paid traditional media advertising tends to be more trusted than […]
Data: 70% of Consumers Trust Brand Websites
Nielsen’s latest “Global Trust in Advertising” study revealed that once again word-of-mouth recommendations are the most trusted form of “advertising” among consumers. Coming in second was brand websites, with 70% of consumers saying they completely or somewhat trust these sites. A relative to the offline recommendation, online ratings and reviews were the third most trusted […]
Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool for listing management, a text marketing and notification solution, a mobile scheduling tool and responsive mobile websites. To learn more, we caught up with Mickey Breen, CEO of Convergent Mobile: […]