Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
5 Observations From Local Search & Marketing Practices That Reveal Opportunities For Improvement (October 12, 2015)
Search Engine Land: “Businesses in the Home and Auto Services category have unique characteristics that define certain local search and marketing practices.”
5 Common SMB Marketing Questions & Concerns (October 12, 2015)
LSA Insider: “Ad and media sales reps are being challenged by a misalignment between the amount SMBs spend on marketing and the expectations they have for those efforts.”
Yahoo Small Business Turns Over Local Listings Management To Yext (October 10, 2015)
Search Engine Land: “Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext.”
IAB’s Primer For ‘Local’ And ‘Location’ Ad Sales Shows National Spenders Gaining (October 9, 2015)
GeoMarketing: “National brands will continue to boost their local digital investments, especially focusing on omnichannel online and offline solutions, says the Interactive Advertising Bureau’s just-published Local Buyer’s Guide.”
Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019 (October 9, 2015)
MediaPost: “In 2014, $900 million or about 21% of the total spend in mobile targeting local audiences came from local advertisers. By 2019, total mobile spend by local advertisers will grow to $6.5 billion or about 36% of the total spend in mobile targeting local audiences.”
The ‘tech bubble’ is only a B2C problem (October 9, 2015)
The Next Web: “Silicon Valley is preemptively reacting to a ‘bubble’ that hasn’t popped – a bubble that only exists in the business-to-consumer (B2C) tech world.”
In a Mobile World, Data Is the Future for Ad Agencies (October 9, 2015)
Ad Age: “To retain their place in the marketing food chain, agencies need to embrace all this new data, and take charge of being the resident expert on behalf of their clients in order to help them leverage the data.”
