Daily News: Marketing Insight into Home & Auto Services, Common SMB Questions, Yext to Manage Yahoo’s Biz Listings
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: 5 Observations From Local Search & Marketing Practices That Reveal Opportunities For Improvement (October 12, 2015) Search Engine Land: “Businesses in the Home and Auto Services category have unique characteristics that define certain local search and marketing […]
SEL: Marketing in the Home & Auto Services Categories
Even though many times we analyze trends and recommend marketing strategies for SMBs as a group, there are big differences amongst them in terms of size, business category, location and other factors. I took a look at some data from Thrive Analytics on SMBs in the Home and Auto-Emergency Related services business category, and there […]
5 Common SMB Marketing Questions & Concerns
As the local economy continues to improve and Internet usage keeps climbing, digital marketing for SMBs has become a necessity. However, ad and media sales reps are being challenged by a misalignment between the amount SMBs spend on marketing and the expectations they have for those efforts. Many in the SMB space are using education […]