Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Facebook Taking Action to Boost Ad Performance on Audience Network (October 8, 2015)
LSA Insider: “Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service.”
The 3 Reasons Online Advertising Campaigns Fail (October 8, 2015)
ClickZ: “1. You’re Just Copying Your Competitors…2. Your Advertisements Aren’t Consumable…3. You’re Focusing on Traffic Instead of Conversions.”
Digital And Mobile Drive In-Store Sales (October 8, 2015)
MediaPost: “60% of CPG and retail marketers said they created digital messages to drive in-store purchases.”
Mossberg: The real trouble with web ads (October 7, 2015)
The Verge: “Ever since Apple made ad-blocking on the mobile web much easier a couple of weeks ago in its latest version of iOS, there’s been a deluge of commentary about online ads, pros and cons.”
SMB Mobile Advertising on the Rise (October 7, 2015)
BIA/Kelsey: “In Q3 2014, 21% of SMBs surveyed reported using some type of mobile advertising. That number increased to 26.2 percent in Q3 2015.”
Notice To SMBs: Amazon Is Becoming The ‘First Search Engine’ For Products (October 7, 2015)
GeoMarketing: “As local businesses continue to worry about the SEO impact of Google’s algorithm updates, they might have a larger concern regarding Amazon’s increasing attraction as a search portal for consumers looking for specific products, according to online marketing researcher Bloomreach.”
Why A Twitter/Square Hook-Up Would Make Sense For SMBs (October 7, 2015)
AdExchanger: “Twitter and Square have more in common than Jack Dorsey as CEO – both platforms have a marked interest in small and medium-sized businesses.”
