Daily News: Facebook Audience Network Performance, 3 Reasons Online Campaigns Fail, Amazon’s Influence on Product Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Taking Action to Boost Ad Performance on Audience Network (October 8, 2015) LSA Insider: “Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service.” The 3 Reasons Online Advertising Campaigns […]

Facebook Taking Action to Boost Ad Performance on Audience Network

Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service according to AdAge.  Audience Network is Facebook’s ad network that displays ads in third-party apps. The performance information will help app publishers pinpoint the most effective ad placement and styles so that they in turn can help improve overall […]