Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
New marketing survey: It’s the trust, stupid (September 29, 2015)
Venture Beat: “Conducted by ReRez Research, the survey finds that 83 percent of marketers think advertising — online, broadcast, and print — is effective in influencing buyer decisions. But less than half of consumers — 47 percent — trust or believe advertising.”
Yext Launches Xone Beacon Network For Offline-To-Online Engagement (September 28, 2015)
Marketing Land: “Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs).”
Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers (September 28, 2015)
Marketing Land: “In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million.”
Are Marketers Finally Getting the Hang of Location-Based Mobile Ads? (September 28, 2015)
Adweek: “During an Advertising Week panel this morning about programmatic advertising, Essence digital agency and mobile advertising company xAd talked about their recent work for Google’s search app as an example of how some initial hiccups led to successful place-based mobile ads.”
Etsy Local: New Marketing Channel for Boutique Shops (September 28, 2015)
Web Marketing Today: “Since Etsy’s founding in 2005, the number of active sellers has increased to 1.5 million and the number of active buyers has risen to 21.7 million.”
Google Offers Up Customer Match To Further Advance ‘Online-To-Offline Moments’ (September 28, 2015)
GeoMarketing: “Google’s Customer Match product represents its latest effort as to create a unifying ad model around search and display with its ‘micro-moments’ concept of mobile-driven purchase decisions at the center.”
