
Data: Over Third of Mobile App Users Want Location Personalization
A recent Localytics survey of 1000 mobile app users explored app-related attitudes and usage behaviors. According to the study, “36% want the app to know

A recent Localytics survey of 1000 mobile app users explored app-related attitudes and usage behaviors. According to the study, “36% want the app to know

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Top 10 Articles on LSA Insider from Q3

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Webinar: Unified Reporting – Taming Data Overload with

Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Will Offline and Store-Visit Tracking Become Mandatory? (November

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Home Advisor Parent IAC Wants to Buy Angie’s

Digital media, but more specifically smartphones, have introduced data that help marketers close the loop between digital marketing and sales. These metrics have the power

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Chart: Mobile “Fanatics” More Engaged with Mobile Devices

The mobile device has brought rise to the always connected consumer. 2015 LSA data shows that some are more connected than others and these mobile

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Navigating a new path to purchase (November 10,

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Is It Time to Stop Talking About

Marketing tech and services, location and audience targeting, online-to-offline, local commerce solutions and tools, national-to-local and local search all introduce varying levels of complexity and

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Offers New “Local Insights” Tool for

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Offers New Tools To Measure Foot

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Chart: Consumers Now Find Mobile More Important

Now in its third year, the Mobile Path to Purchase survey by xAd has seen steady increases in the centrality and importance of mobile devices

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Boosting Local Awareness with Co-Op Funds this

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: “Local Commerce” (November 2, 2015) LSA Insider:

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook’s New Slideshow “Video” Units Have Clear