Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Webinar: Unified Reporting – Taming Data Overload with Integrated Analytics (November 16, 2015)
LSA Insider: “As local media marketing has shifted towards digital outreach, both the sheer number of tools and the need to keep track of them in reports has dramatically increased.”
GoDaddy: SEO Marketers Need A Louder Megaphone (November 13, 2015)
MediaPost: “GoDaddy engineers have developed a Search Engine Visibility (SEV) tool designed to determine the needs of Web site owners before recommending appropriate actions, keywords and content, using easy-to-understand questions.”
The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead (November 13, 2015)
AdExchanger: “Because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend.”
Study: Brands Finding Social Ads as Effective as Traditional Advertising (November 13, 2015)
AdWeek (Social Times): “52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made.”
Google gets deeper into home services (November 13, 2015)
CNBC: “Google is partnering with IAC’s HomeAdvisor to better match homeowners with contractors like plumbers, electricians or landscapers, the company said Friday.”
Google Crowdsources Business Listing Corrections, Map Edits With Expanded Local Guides Program (November 13, 2015)
TechCrunch: “Google today is expanding its Local Guides program – the company’s answer to Yelp’s Elites, which encourages and rewards users for providing information on area businesses, including reviews, photos, and other details.”
