Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:
Facebook’s New Slideshow “Video” Units Have Clear SMB Appeal (October 30, 2015)
LSA Insider: “Yesterday Facebook introduced a new “video” ad unit called “Slideshow” which has potential small business (SMB) advertising implications for so-called first-world markets as well.”
Google is testing Foursquare tips in Google Now, even when the app isn’t installed (October 29, 2015)
VentureBeat: “Google Now is showing some interesting place recommendations this week courtesy of Foursquare.”
Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution (October 29, 2015)
Marketing Land: “The relative simplicity of coupons makes them popular with marketers.”
Sochat lets you text anyone nearby even strangers via Bluetooth (October 29, 2015)
Business Insider: “Sochat, a Bluetooth messaging tool, just raised $2 million.”
Mobile video ad spending triples in 2015, and that’s just the beginning (October 29, 2015)
VentureBeat: “Mobile video more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and is predicted to reach $6 billion by 2018, which would put it at about half of all online video spending.”
First Mile Geo Partners With Findyr To Visualize Location Data ‘On-Demand’ (October 29, 2015)
GeoMarketing: “Findyr has partnered with First Mile Geo in an integration that aims to give brands better location insights — on-demand and in real-time.”
