Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Facebook Offers New “Local Insights” Tool for SMBs (and Brands) (November 6, 2015)
LSA Insider: “Facebook introduced two location related products yesterday. One is an ad product and the other is a nearby analytics tool called ‘Local Insights’ that shows small business owners (or brands) foot traffic around their stores.”

Gearing Up For Holidays, SMBs Up Focus On Social Media, Email Marketing (November 5, 2015)
GeoMarketing: “In order to produce holiday sales success that carries over into the New Year, these businesses are experimenting with new digital ad tactics.”

Neustar To Acquire MarketShare For $450 Million (November 5, 2015)
AdExchanger: “Neustar’s $450 million deal to acquire MarketShare Partners, announced Thursday, brings together two major digital marketing measurement players.”

ShopKeep, the ‘Anti-Square,’ Rounds Out C-Suite With Eye on an IPO (November 5, 2015)
Re/code: “CEO of ShopKeep, an SMB POS service, is thinking an IPO is a real possibility a few years out. And he’s now hired a C-level team he thinks can get him there.”

Holiday Shoppers Plan to Spend More as Retailers Introduce Marketing Promotions (November 5, 2015)
Wall Street Journal: “A greater number of Americans plan to shell out more on holiday gifts this year than they did in 2014, according to new research from consulting firm Accenture.”