Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:
Navigating a new path to purchase (November 10, 2015)
Mobile Marketer: “Here are three mobile predictions that are key to a successful digital advertising campaign: 1. Mobile touches, and dominates all…2. Mobile’s effect on purchasing increases…3. Future of mobile is native.”
For ROI Proof, Paid Search Tops the Digital List Again (November 9, 2015)
Marketing Charts: “Only a minority feel good about their ability to measure the ROI of SEO (45%); email (44%); display (29%); and social media (22%).”
What a Great Digital Customer Experience Actually Looks Like (November 9, 2015)
Harvard Business Review: “Researching a product online, using a mobile app to find a store’s nearest location, searching for tech support information on a smartphone—these are all digital customer experiences.”
Twin Cities To Test Amazon Competitor Aimed At Local Stores (November 9, 2015)
TwinCities Business: “PriceLocal looks to even the e-commerce playing field with a service that allows consumers to price-match products with nearby retailers.”
Message To Local Auto Dealers: Think Mobile, Close Attribution Loop (November 9, 2015)
GeoMarketing: “Shopping at a car dealership is a decidedly physical experience, but more than half of car sales leads are now coming from digital channels — up from just 15 percent in 2014.”
More Than 50 Percent Will Shop Cross-Channel This Holiday Season, Says Facebook (November 9, 2015)
GeoMarketing: “Three out of five shoppers are diverging from the established norm when it comes to their holiday shopping this year, according to research from Facebook Insights.”
