home services
Tales from the Front Lines of Local
So yesterday we had an opportunity to talk to a local business owner about the current state of local commerce. It’s a chance we never
funding watch
B12 Offers an All-in-One Shot for Professional Services Firms
We cover the state of digital transformation for local service and retail businesses pretty extensively. You know, auto repair, plumbing, restaurants. So we’re always eager
Above the Cloud
New Podcast: “A Drop in the Bucket” with Duda’s Itai Sadan (Video)
In this episode of the Above the Cloud podcast, Duda Co-founder and CEO Itai Sadan talks about the website builder business and how the company
web presence
What’s the Best SMB Website Builder? Part III: Go Daddy Expands
This is part III in our series on SMB website builders. See the whole series here. We’re starting to sense a pattern. Website builders continue
web presence
What’s the Best SMB Website Builder? Part II: Constant Contact Enters
This is part II in our series on SMB website builders. Part III will publish tomorrow and others will follow. See the whole series here.
Data Scout
What’s the Best SMB Website Builder?
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Local Search
Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what
local media
Top 10 SEO Tools for Web Developers
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools
Alignable
Data: 34% of SMBs Unsatisfied with Performance of Their Websites
There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some
National Brand
Local Search vs. Social: Hallmark Treats the Two Very Differently
Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local
Agendize
How Web Design Can Help Local Businesses Convert Customers
Small and local businesses are at risk of falling behind in the race for digital customers. With 32% of the SMBs without a website believing a
BrightLocal
Study: Industry Relevance Most Important for Local SEO Citations
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even
Clutch
Data: 20% of SMBs Have a Mobile App, 27% Plan to Soon
Of the millions of mobile apps available, consumers spend the majority of their time with only a few apps like Facebook, YouTube or Facebook Messenger.
landing pages
Dedicated Landing Pages: The Key to Happy Conversion Rates
When it comes to getting the most out of your paid advertising efforts, dedicated landing pages are your greatest asset. Not only do they provide
Clutch
Survey: 32% of SMBs Say a Website Is “Irrelevant to Their Business”
In August of 2013 a Yodle survey found that 52% of small and medium-sized businesses (SMBs) did not have a website. About six months later,
Annual Conference
Facebook, SMBs & Self-Service: Just a Matter of Time or Wishful Thinking?
Last week LSA research partner Thrive Analytics released findings from its latest Local Pulse Survey of small businesses (SMBs). The survey sample was 1,116 US
Members
Mobile: Ready – Or Not? (Free Report)
Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness
BuzzBoard
Data: 47.3% of U.S. SMB Websites Not Mobile-Ready
As consumers have embraced smartphones and the mobile internet, SMBs and even enterprises have lagged behind. According to BuzzBoard data, 47.3% of all SMB websites across the US are not mobile ready. Other
Brandify
3 Ways to Better Align with Consumer Behavior
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile
local media
5 Local SEO Metrics to Get Right in 2016
The noise to signal ratio around local SEO metrics can become so loud at times that it overwhelms local marketers who begin feeling like they