Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness in the small business market across the US and what’s at stake if businesses fail to adapt to the fast-changing consumer behavior. It also makes tactical and practical recommendations for business owners in the process of getting mobile ready.
Small business is the driver of job creation in the US economy. Over the past decade and a half small businesses (SMBs) have been responsible for more than 60% of all job growth. That’s why it’s worrisome that a large percentage of SMBs are not keeping pace with changes in the market and consumer behavior, especially as it relates to mobile.
As consumers have embraced smartphones and the mobile internet, SMBs and even enterprises have lagged behind. BuzzBoard, which commissioned this report and provided some of its data, found that roughly 47.3% of all SMB websites across the US are not mobile ready. Other data sources show even larger numbers unprepared. Not waiting for businesses to catch up, consumers have embraced mobile search and apps as primary tools to find local business information.
To download the report, click here.
