A recent study from Gigya found that each day about 30% of consumers receive between one and three irrelevant marketing messages. While the website has traditionally been seen as a more static venue to be updated as needed, new technology and uses of data offer ways for SMBs to deliver relevant, timely website experiences to customers.
During last week’s webinar with Duda, CEO Itai Sadan discussed the value added when personalizing these experiences to the consumer on the page. In addition he shared stats that show how SMBs are interested in doing just that:
- 81% of small business owners think the ability to offer personalized content is valuable for driving sales
- 94% of small businesses say personalization is critical to their success
- Businesses that leverage personalized content on their website average a 19% increase in sales
In addition, Itai outlined the three categories of data that SMBs can utilize to personalize these website experiences:
- Contextual: Geography/location, browser, time of day, new/repeat visitor, device type (mobile, web, tablet)
- Behavioral: Marketing campaign, past browsing behavior, on-site action
- Demographic: Gender, profession, age, education, marital status
For more, check out the entire webinar presentation below.
For access to all of LSA’s past webinars, visit https://bit.ly/LSAwebinars.
