Daily News: Brandify Introduces “Chief Location Officer” Concept, Critical Consumer Touch Points, Beacon ROI
Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer” (October 27, 2015) LSA Insider: “Many of multi-location brands aren’t getting a complete view of the “local” consumer experience because of siloed data and analytics.” Thumbtack: […]
To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer”
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according to Brandify CEO Manish Patel who is promoting the idea of a “chief location officer” or CLO. The IAB’s recent report on location sought to distinguish between “local,” “location,” “geo-targeting,” […]
Using Data to Help SMBs Deliver Relevant Website Experiences
A recent study from Gigya found that each day about 30% of consumers receive between one and three irrelevant marketing messages. While the website has traditionally been seen as a more static venue to be updated as needed, new technology and uses of data offer ways for SMBs to deliver relevant, timely website experiences to […]