Customer Experience
Defining the Optimal Service Model for SMBs
Yesterday I joined Mono Solutions VP Matt Matergia on a Localogy webinar to address an important question for digital solutions providers. What is the ideal
customer service
Which is the Most Important ‘S’ in SaaS?
While we often talk about software as a service (SaaS) in terms of its strength as a business model, the last word in the acronym
Buy-it-yourself
A Look Ahead to “The BIY Future is Here”
Last month, Localogy and Mono Solutions published a report focused on the feasibility of “buy-it-yourself” as a sales model in the local space. It’s a
Data
Are Brands Fully Optimized for Proximity Search?
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and
brands
The New Normal of Unbranded Search
On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the
Above the Cloud
New Podcast: “A Drop in the Bucket” with Duda’s Itai Sadan (Video)
In this episode of the Above the Cloud podcast, Duda Co-founder and CEO Itai Sadan talks about the website builder business and how the company
calls
Why All Calls Are Not Created Equal (Webinar 10.4.16)
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation Tuesday, October 4 from 2:00 pm – 3:00 pm ET. Search, social
beacons
State of Beacons: 8 Million Proximity Sensors Deployed Globally
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged
beacons
The State of Beacons & Proximity Marketing (Webinar 8/18)
Please join the Local Search Association (LSA) and Unacast for an exclusive webinar presentation Thursday, August 18 from 2:00 pm – 3:00 pm ET. Introduced in
acquisio
Replay: What Local Marketers Must Know About the New Google AdWords
Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google.
acquisio
What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)
Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the
Big Data
Moz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored
Local Search
Webinar: Beyond Rankings – How to Measure Success in Local Search
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most
Ad-Builder
Acquisition Makes LSA One Stop Shop for Co-Op Advertising
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition
attribution
Simplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
Acquisitions
Webinar: LSA + Ad-Builder – What It Means for Your Business
Please join the Local Search Association (LSA) for an exclusive webinar presentation next Friday, June 3 from 2:00 pm – 3:00 pm ET. The Local
local media
How Hallmark Assists 2,000 Store Locations with Local Marketing
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and
indoor location
Webinar: Online to Offline Simplified – Measuring Real World ROI
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET.
event marketing
Webinar: How to Use Online Seasonal Marketing to Drive Local Sales
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00
Members
The Benefits of Marketing Automation (When Done Right)
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are