Benchmark Bytes

Benchmark Bytes: How Have SMBs Amped Up Their Websites?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Benchmark Bytes

Benchmark Bytes: Which SMBs Use Agencies for Website Work?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Augmented reality

GameStop Gamifies Foot Traffic

Pokemon Go’s local advertising program lets businesses — SMB or otherwise — pay to designate their locations as gyms and Pokéstops. This can drive meaningful foot traffic, as Game Stop hopes in its latest campaign. What’s the lesson for SMBs?

Benchmark Bytes

Benchmark Bytes: What’s Missing From SMB Websites?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Acquisitions

Lightspeed POS Is Dining on Its Rivals

Churchill once said, “Don’t let a crisis go to waste.” It’s a phrase that’s been dusted off in 2020. And the Canadian POS player Lightspeed

Benchmark Bytes

Benchmark Bytes: Which SMB Website Builders are Most Loved?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

eCommerce

Chipotle Advances the Order-Ahead Era

As eCommerce continues to inflect, it’s not just about online shopping. It includes locally-fulfilled mobile ordering — everything from summoning an Uber to curbside pickup at Target, to mobile “order-ahead” ‘for QSR. We examine Chipotle’s latest play.

Data Scout

Has Grocery Shopping Transformed Permanently?

Given that it’s Thanksgiving week here in the U.S., we decided to revisit our eCommerce analysis but with a grocery spin. How has grocery fared in the past several months? And do shifting consumer patterns represent permanent new habits?

audience targeting

Foursquare Partners with Kochava for Deeper Audience Data

Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.

LocalAgency

Squarespace Goes All-In on Subscriptions

Squarespace now offers its website customers the ability to offer their audiences subscriptions to premium content. This can be everything from fitness classes to paid tiers of an online publication to any sort of “members area.”