In our flagship State of SMB report, we track and trend the needs of small businesses as they navigate changing customer expectations, new technology, spending ability, and scaling their workforce, among other key operational and promotional activities.
In recent weeks and months, we’ve conducted multiple interviews with leaders from digital and social media agencies on a variety of topics. What is common
Somewhere within the election chaos, a key piece of legislation passed for the online advertising industry. The California Privacy Rights Act (CRPA) passed, which will impact eCommerce and other online segments.
Facebook continues to add unifying features to its constellation of messaging apps. This will make it easier for businesses to manage and optimize their conversational-commerce campaigns — including down-market SMBs that Facebook continues to court.
It’s no secret that eCommerce has exploded in 2020. But the question is, how much? Another important question is what can we expect in the looming holiday season? And what does it all mean for SMBs. We dive into the data.
Last week online advertising giants Google and Facebook made one thing clear. While there clearly are victims of the economic crisis wrought by the pandemic,
While the largest terrestrial radio station owner in the U.S., iHeart media continues to embrace podcasting. Following a string of strategic moves in the podcast arena, this week it announced the acquisition of programmatic podcast ad startup Voxnest. We examine.
More data emerged this week showing how dramatically the pandemic has impacted how small businesses operate. The digital marketing services platform Spotzer published a blog
TikTok is often invoked in discussions about the next “x” (insert theme). That includes “social ad channel” among other things, given the brand advertising tools
Localogy Live is Localogy’s video interview series. Running weekly, it features leaders in the local commerce and SMB SaaS sectors. Articles appearing here on Localogy
Changing consumer behavior is a theme we touch on frequently on Localogy Insider. Across the industry, agencies and martech companies are changing their business models
Foursquare is back with another foot-traffic study, but with a slightly different spin. It tracked how TV news viewership correlates to real-world behavior. Does your choice of network impact your local shopping? We examine.
In September, we wrote about the toll the pandemic has taken on the restaurant space. This was according to data collected by Yelp as part
While many businesses optimize their campaigns for form fills on their websites, this doesn’t always work so well. Creating a great paid advertising campaign is
One of the biggest challenges digital agencies face today, besides COVID-induced economic pressure, is finding differentiation in an automated age. After all, major players like
This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion to enhance
A recent report from Uberall, “Creating a Successful Global Local Brand,” tackles a key question facing enterprise businesses. How to translate a recognition of the
A new article from the “Think with Google” series examines how to make sense of the customer journey in the mid-pandemic new normal. This new
Given the new normal’s rapidly shifting consumer behavior, the marketing playbook has been upended. Groundtruth has taken this to heart by adding curbside-pickup loyalists to its audience targeting segments. We explain how.
A new integration deal between MatchCraft and DanAds extends publishers’ ability to offer self-service social media advertising. It’s a move in keeping with the long-term
