Local Search
‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
LocalAgency
Walmart and Target Earnings Signal Retail’s Next Normal
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
LocalAgency
Wix Spins Out Answers, Beefs Up Customer Support
This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion
LocalAgency
3 More Local Commerce Technologies That Could Inflect
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
LocalAgency
SOCi Study Examines Why Brands Struggle with Localized Marketing
Brands understand the benefits of localized marketing. After all, it seems pretty obvious that communicating with consumers at a localized level is more engaging than
LocalAgency
Foursquare Scores MRC Accreditation
In its ongoing quest to be the mobile internet’s “location layer,” Foursquare today hit its latest milestone. The Media Rating Council (MRC) has granted Foursquare’s
Data Scout
CNBC/SurveyMonkey Offer New Evidence of Growing SMB Optimism
Small business operators are much more optimistic about their ability to ride out the pandemic than they were in April. And they are also more
Data Scout
Gen-Y and Z are all About Short-Form Mobile Video
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
LocalAgency
Tapad and Reveal Mobile Advance the Art of Attribution
Advertising attribution is a subsector within the broader location-based marketing field that’s gained steam over the past decade. As our digital touchpoints fragment into several
earnings
Wix Q2 Results Document Ongoing Digital Presence Boom
Wix continued to drive key metrics that indicate digital presence is a good business to be in during a pandemic. During Q2 2020, Wix added
Benchmark Bytes
Small Business SaaS Priorities Shifting from Efficiency to Mobility
As small-business owners emerge from COVID-related lockdowns, they continue to invest in SaaS tools to help them through the crisis. This has led to a
email marketing
What is ‘Keep in Touch’ Marketing?
Levitate is a North Carolina-based software company that just raised $6 million to build out an AI-powered software platform that is being touted as a
LocalAgency
Yext Leans into “Answers” with New Interview Show
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
AWeber
AWeber Offers Aid to SMBs Via New Freemium Product
Picking up on the financial anxiety of small business owners in the COVID era, AWeber is rolling out a free version of its email marketing
Instagram
WhatsApp Reaches 50 Million SMBs
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
Instagram
Instagram Doubles Down on Shopping
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
GatherUp
Google Review Attributes Chip Away at Ratings-Only Dilemma
GatherUp, a customer experience SaaS platform, wanted to know if Google’s latest effort to address a key problem with its customer reviews content is finally
Instagram
Instagram Opens eCommerce to SMBs
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
Foursquare
Where Does Location Data Live in the Marketing Lifecycle?
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Anheuser-Busch InBev
Brand to Local Play Stirs Up Big Award for AB InBev, Tiger Pistol
Localogy Insider frequently covers the challenging task brands face in effectively communicating marketing messages in a localized fashion. It’s a tough problem to solve. Particularly