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eCommerce, ShopCall, Video, video commerce

eCommerce

ShopCall Betting on Retailers’ Embrace of Video Commerce

It’s been a busy year or so for small business eCommerce. As we’ve all heard said repeatedly, the pandemic has forced consumers and small businesses

Instagram

Is TikTok Feeling the Heat from Snap, Instagram?

TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy

LocalAgency

TikTok Wants to Know: ‘Hey, We Still Getting Canceled?’

Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok

Local Search

‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm

The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the

Video

Video Vault: ‘Rundles’ (Recurring Bundles) are the New Norm

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their

MCM

Video Vault: Make Yourself Mission Critical For SMBs

This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’

Google

YouTube Director App Makes Video DIY for SMBs

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.

Annual Conference

How Will Virtual & Augmented Reality Impact Local Marketing?

The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product

Want to Be Featured in the Opening LSA 16 Session? Here’s How

When we started planning LSA 16, we mapped out more than 40 potential sessions. However in a 2+ day event there’s only room for about

LSA 16: What Will Be Critical This Year in Local — Your Video Opinions

LSA 16 is coming up in early March (7 -9). Speakers and new details are being added daily. One of the challenges in putting together

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