TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their
This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.
The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product