Local Search
‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Video
Video Vault: ‘Rundles’ (Recurring Bundles) are the New Norm
This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their
MCM
Video Vault: Make Yourself Mission Critical For SMBs
This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’
Google
YouTube Director App Makes Video DIY for SMBs
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.
Annual Conference
How Will Virtual & Augmented Reality Impact Local Marketing?
The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product
Want to Be Featured in the Opening LSA 16 Session? Here’s How
When we started planning LSA 16, we mapped out more than 40 potential sessions. However in a 2+ day event there’s only room for about
LSA 16: What Will Be Critical This Year in Local — Your Video Opinions
LSA 16 is coming up in early March (7 -9). Speakers and new details are being added daily. One of the challenges in putting together
Video
Facebook’s New Slideshow “Video” Units Have Clear SMB Appeal
Yesterday Facebook introduced a new “video” ad unit called “Slideshow.” It was officially presented as a tool to enable more dynamic advertising for emerging markets
Local Search
Chart: How Online Video Influences Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is
Search Engine Land: Ways to Use Video to Boost SEO and ROI
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand