AI
Can AI Accelerate ‘T-Commerce’?
Now that AI has inflected in underlying capabilities and applicability, could this accelerate the promise of shoppable television? We examine the latest market evidence and outcomes from IAB NewFronts.
AI
How Is AI Changing Online Meetings?
In recent months we’ve seen endless articles, LinkedIn posts, and Twitter threads, exploring how AI will change everything. From search to sales to content creation
Matchcraft
Matchcraft Now Supporting YouTube Ads
The digital advertising platform MatchCraft announced today that it now supports YouTube Video Ads. This fills out the platform’s existing ability to support search, display,
Pro Features
Can TikTok Blitzscale During a Downturn?
As TikTok continues to gain steam – and face bans by U.S. state governors – reports project it to ramp up its ad revenue dramatically. By dramatically, we mean surpassing Meta, Instagram and YouTube combined. We break it down.
Pro Features
What’s the Opportunity in SMB On-Prem Content Streaming
Atmosphere closed a $100 million Series C funding round this week. The company streams ad-supported, license-free video in various SMB locales including 19,000 bars, restaurants and appointment-based (read: waiting room) offices. We examine.
Pro Features
Will the Creator Economy Empower SMBs?
The creator economy is comprised of the Etsy artists and cooking shows of the world – usually involving an online persona or micro-brand that distributes goods or knowledge online. We examine the latest innovation driving the sector.
Microsoft
Microsoft Democratizes Video with Clipchamp Acquisition
Microsoft has entered the video arena with this week’s acquisition of Clipchamp. And it could have an edge over competing efforts to democratize video, given its built-in channel to SMBs and amateur creators through Microsoft 365.
revive
Is TikTok’s New Format Primed for SMBs?
TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.
GroundTruth
GroundTruth Goes Deeper on OTT/CTV Audience Targeting
GroundTruth today announced the full rollout of its OTT/CTV ad targeting and attribution technology. This is powered by GroundTruth’s geo-contextual and audience targeting tech, but extends it to consumers’ living rooms.
Dynascore
Can Dynascore Democratize SMB Video?
Yext Co-founder and CEO Howard Lerman last week launched Dynascore to automate some of the tricky A/V sync aspects of video production. What will this mean for SMBs?
eCommerce
ShopCall Betting on Retailers’ Embrace of Video Commerce
It’s been a busy year or so for small business eCommerce. As we’ve all heard said repeatedly, the pandemic has forced consumers and small businesses
Instagram
Is TikTok Feeling the Heat from Snap, Instagram?
TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy
LocalAgency
TikTok Wants to Know: ‘Hey, We Still Getting Canceled?’
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
Local Search
‘Acceleration’ Leaving its Mark, Part II: A Conversation with David Mihm
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Video
Video Vault: ‘Rundles’ (Recurring Bundles) are the New Norm
This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their
MCM
Video Vault: Make Yourself Mission Critical For SMBs
This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’
Google
YouTube Director App Makes Video DIY for SMBs
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.
Local Search
Chart: How Online Video Influences Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is
Search Engine Land: Ways to Use Video to Boost SEO and ROI
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand
Local Search
Stat: 44% of Consumers Utilize Online Video on Path to Purchase
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is