As you’ve likely heard, Comcast plans to separate its media and tech businesses into distinct publicly traded companies. This will happen through a spinoff of NBCUniversal and Sky as its own company, while Comcast and its cable/ISP business will likewise operate independently and with refined focus.
One of the biggest opportunities in SMB marketing today is the ongoing democratization of video advertising. Generative video models bring production costs down to almost zero, while expanding CTV inventory and programmatic placement make supply abundant and more SMB friendly (read: affordable).
Within the broader trend towards democratization of tech and media for SMBs, the barriers for TV and video ads have dropped dramatically. SMBs have always wanted their own TV ads, but it’s been out of their reach. So what has changed?
Comcast’s Universal Ads division furthered its local play this week through a channel partnership with SearchKings that will provide a bridge to SMBs.
