As you’ve likely heard, Comcast plans to separate its media and tech businesses into distinct publicly traded companies. This will happen through a spinoff of NBCUniversal and Sky as its own company, while Comcast and its cable/ISP business will likewise operate independently and with refined focus.
One of the biggest opportunities in SMB marketing today is the ongoing democratization of video advertising. Generative video models bring production costs down to almost zero, while expanding CTV inventory and programmatic placement make supply abundant and more SMB friendly (read: affordable).
Comcast’s Universal Ads division furthered its local play this week through a channel partnership with SearchKings that will provide a bridge to SMBs.
Creatify and Comcast announced a new partnership this week that democratizes SMB video ad creation. Creatify covers the creation end of things – with an AI twist – while Comcast covers the distribution. Together, it’s a one-two punch that should automate and streamline the elusive art of video advertising for SMBs.
