The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
Apple Maps’ new self-serve business listings feature follows Google’s model for Google Business Profiles (GPB). Known as Apple Business Connect, it allows SMBs to add and maintain their listings.
Google Maps’ latest round of updates include in-map elements such as toll road prices and traffic signs. And for the iOS crowd, it lets users “pin” frequent trips and sync directions to their Apple Watch.
Google is out with new data that helps clarify what the local shopping future could look like. This is done through the lens of the consumer shopping behavior that it has tracked over the past several months. We examine.
While reporting on Google’s new features in Maps this week, it occurred to us that a deeper dive is necessary on Google’s visual search Interests. We dive into its drivers and dynamics in this follow-up piece.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Local SEO Guide unveiled a pretty cool new tool this week called the Local-Pack-O-Meter. It’s a quirky name and we’d expect nothing less from Andrew
In the worlds of local search and navigation, 3D mapping has perpetually been on the horizon. This took a step forward this week with the launch of Realworld. We examine.
3D mapping was accelerated last week with a new developer tool from Here Technologies. It provides 3D mapping data for 75 cities for developers to overlay various data, such as places. Will this jumpstart new local search apps?
Yext announced today that its Answers product will now be more accessible by local businesses. The company will accomplish this by extending Answers to select companies in its Channel Partner Program. We examine.
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Google and Facebook are known as the “duopoly” of online advertising. And not for nothing. Last year (in the before times), eMarketer estimated the two
Earlier this week I wrote about Apple’s addition of a local business ratings tool to Apple Maps on its newest iOS, now in beta. I
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Sridhar Ramaswamy used to run Google’s ad business. Now he wants to tear it down. Or at least peel off a healthy segment of users
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and
On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the
The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
