In the worlds of local search and navigation, 3D mapping has perpetually been on the horizon. This took a step forward this week with the launch of Realworld. We examine.
3D mapping was accelerated last week with a new developer tool from Here Technologies. It provides 3D mapping data for 75 cities for developers to overlay various data, such as places. Will this jumpstart new local search apps?
Yext announced today that its Answers product will now be more accessible by local businesses. The company will accomplish this by extending Answers to select companies in its Channel Partner Program. We examine.
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Google and Facebook are known as the “duopoly” of online advertising. And not for nothing. Last year (in the before times), eMarketer estimated the two
Earlier this week I wrote about Apple’s addition of a local business ratings tool to Apple Maps on its newest iOS, now in beta. I
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Sridhar Ramaswamy used to run Google’s ad business. Now he wants to tear it down. Or at least peel off a healthy segment of users
I had the opportunity last to attend Onward19, YEXT’s now annual fest in New York City, as a moderator at its Partner Summit. Here are
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and