The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
Yesterday we wrote about the growing prevalence of unbranded search as a reflection of how consumers’ behavior on the path to purchase is changing, and
On last week’s LSA webinar with MomentFeed CEO Nick Hedges, “Proximity Search Optimization is the New Norm,” a number cited in the course of the
Lots of attention is being paid today to Nextdoor’s announcement that it’s rolling out a new ad platform for local businesses called Local Deals. The
The rise of location centric search poses a huge opportunity for physical retailers to thrive by increasing shopper visits. Store Discovery Optimization (SDO) is dedicated
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
Facebook has had an ad unit called “Offers” for several years. However it’s seeking to reinvigorate Offers with some new capabilities and features, announced yesterday.
When I talk to companies doing location-based audience segmentation or offline attribution, such as PlaceIQ, Placed, xAd, YP, NinthDecimal, Factual, Verve, ThinkNear, UberMedia, Cubeiq and