New research from Yext reveals the inner workings of the AI engines increasingly used by consumers in place of traditional search. Though this usage continues to grow, the rules of engagement for companies seeking visibility remain unclear. But according to Yext, AI SEO may be harder than it looks.
We recently discovered that Yext has deprecated its Knowledge Assistant tool. These types of moves generally don’t get the fanfare and press attention that new product launches get, but can often represent strategic maneuvers that are worth shining a light on. What can we learn from this move?
There’s no question that the rise of AI is having an impact on traditional search. This was the topic of a talk at Street Fight LIve, including quantitative analysis of the current search landscape, and strategies for businesses to navigate it.
Yext’s latest consumer survey (1000+ U.S. adults) reveals that a small share of Americans trust the first search result. Not only that, but they’re looking beyond search as most toggle between AI engines, social media, and review sites. Each is gaining traction and credibility… at the expense of search.
When it comes to local search, standard best practices will only get you so far. The name of the game is to work with factors that are regional and vertically specific.
62 percent of consumers trust AI to help them discover businesses and brands. This surprisingly high figure comes from a new piece of research from Yext. Known as The Rise of AI Search Archetypes, it looks at how consumers are adopting AI and how they trust it to discover, evaluate, and choose brands.
Yext on Friday brought together several orbiting functions into what is known as Yext Research. As its name advertises, this is an intelligence engine that feeds its users – including CMOs and SEO practitioners – inputs and variables that help them make informed marketing decisions.
This week, Yext announced that it secured a $200 million debt facility from BlackRock. This replaces the revolving credit facility it had with Silicon Valley
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
AI isn’t just transforming the way we retrieve online information, it’s forcing Google to disrupt itself. How will that play out for consumers and marketers
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies
Another day, another Google announcement for AI search. Following our coverage yesterday about gen-AI-infused product search, Google has rolled out ‘AI Mode.’ This brings searches from isolated one-off endeavors to a more continuous and progressive string of questions. In other words, a conversation.
Yext has launched its latest product: Scout. The AI search and competitive intelligence agent is designed to help multi-location brands navigate and operate within a quickly-changing search environment. This includes a fragmented mix of places to get found online.
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can uncover insights about SEO and presence strategies, based on how and where businesses show up online.
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward.
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
