
L25 – What is Generative Engine Optimization (GEO) and Why is it Important?
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25

AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25

Adobe’s new features in Photoshop and Illustrator to help users generate textures and images on the fly. We examine the details and go deeper into Adobe’s gen AI strategy.

.There are certain incessant questions raised by generative AI. Where will advancements in AI plug existing holes in workflows? And where will it create disruptions

The list of eCommerce players rapidly integrating generative AI features continues to grow. And the latest entrant is one of the original eCommerce engines: eBay. streamlining product listings.

No, this isn’t an article about the ins and outs of experimenting with Ayahuasca. You’ll need to go elsewhere for that. Or maybe you can

Microsoft has decided to kill off its legacy AI assistant, Cortana, effective this month. In terms of integration and investment, it will be replaced by Bing Chat, which is based on ChatGPT and lives in several Microsoft products.

Adobe Firefly has reached one billion images generated. This comes four months after the tool launched – a pace that is propelled by Firefly’s positioning in the ubiquitous creative cloud.

Adobe has announced that it’s beginning to roll out Firefly to enterprise users. It was previously launched as a standalone tool for creative pros to generate AI-fueled visual assets. But its magic will be in Creative Cloud integrations

The AI land grab is underway. This could be seen in the past week alone, when Google and Microsoft held major events where AI took center stage. We unpack takeaways in this two-part series.

Meta has entered into an agreement with Shutterstock to sell Giphy for $53 million. It acquired the GIF engine in 2020 for $400 million, meaning that it will recoup about 13 percent of the original investment. That’s a big write-down but there’s more to it.

Google’s I/O annual developer conference had the standard slate of rapid-fire announcements from across the Googleverse. We we break down our three biggest takeaways to cap the week.

Another company in the Localogy ecosystem has incorporated AI tools to make it easier for its clients to create content. Yesterday we learned that the

Now that AI has inflected in underlying capabilities and applicability, could this accelerate the promise of shoppable television? We examine the latest market evidence and outcomes from IAB NewFronts.

We can now add another local media and commerce player to the list of AI integrations: NextDoor. Specifically, the company has launched a feature that helps its users automate post creation.

Adobe has launched Firefly, bringing generative AI to the Creative Cloud. The headline here is Adobe’s ability to scale generative AI by integrating it across the ubiquitous Creative Cloud – from Photoshop to Illustrator.

SOCi has announced that it raised $120 million to support and propel several orbiting and existing initiatives, including product development, mergers and acquisitions, and international expansion.

Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.

Taking inspiration from Chat GPT, Yext has launched an AI-powered chatbot. Known as Yext Chat, it lets enterprises integrate a chat function on their web properties for a variety of customer service use cases.

The buzzword on everyone’s lips in the tech press and analyst corps seems to be “generative AI.” Led by Open AI and its flagship DALL-E 2, the technology has utility, broad applicability, and sex appeal – all key ingredients for killer apps.