Ask Your Target Market
Study: Many Consumers Read Reviews But Don’t Write Them
Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is
Local Search
Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what
local media
Top 10 SEO Tools for Web Developers
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools
acquisio
Replay: What Local Marketers Must Know About the New Google AdWords
Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google.
calls
Study: 92% of Customer Calls Driven by Digital Media
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline
local media
Location Rising: LSA at the Center of a Dynamic Industry
Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national
acquisio
What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)
Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the
SEL: Voice Search Looks to Turn Local Search on Its Head
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search
Big Data
Moz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored
Local Search
Webinar: Beyond Rankings – How to Measure Success in Local Search
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most
local media
Data: Consumers Turn to Digital Media for Finding Local Restaurants
Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating
local media
Boosting Local Search Rank with Local Branding Efforts
While most use the term “brands” to refer to national advertisers, local businesses can use brand building strategies to raise their profile within the community.
local media
How Hallmark Assists 2,000 Store Locations with Local Marketing
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and
LMTS
Pizza vs. Plumbers: Exploring the Local Media Consumer Journey
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used
local media
Understanding the Path-To-Purchase Just Got a Little Easier
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right
Local Search
Local Search Marketing Truths and Trends You Need to Know
Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their
call analytics
What’s the Most Used Smartphone App? (Hint: You’re Probably Overlooking it)
Mobile app usage increased by 58 percent in 2015, a recent Flurry study found. App categories that saw the biggest growth included Personalization, News and
event marketing
Webinar: How to Use Online Seasonal Marketing to Drive Local Sales
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00
citations
Why Local Listings, Local PPC & Local SEO Should Live Under One Roof
Marketers are always looking for more levers to pull in order to positively impact their clients’ bottom line. Brands are always looking to get more
BrightLocal
Study: Industry Relevance Most Important for Local SEO Citations
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even