Duda
Webinar: Bringing Website Personalization to Small Businesses
Please join the Local Search Association (LSA) and Duda for an exclusive webinar presentation next Thursday, October 22 from 2:00 pm – 3:00 pm ET. It’s
local media
Data: 70% of Consumers Trust Brand Websites
Nielsen’s latest “Global Trust in Advertising” study revealed that once again word-of-mouth recommendations are the most trusted form of “advertising” among consumers. Coming in second
Google
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the
mobile
Chart: How Mobilegeddon Impacted Mobile-Friendly SMB Websites
The staggering growth in consumer online searches via mobile devices led to Google’s heavily publicized mobile search algorithm change earlier this year. Often referred to
Local Search
Mastering the 4 Aspects of Multi-Location Reputation Management
The saying “consistency is key” is important when running a business, and it can be quite difficult to cling to that consistency when your business
local media
Camilyo Offers SMB Marketing Providers All-in-One, Omni-Channel Marketing Platform
Established in 2010 as MobeeArt and rebranded in 2014, Camilyo partners with large and small online service providers to deliver business results to their small
reputation management
Gale Force: ‘Reputation Inextricably Tied to Online Presence, Ranking’
Gale Force Technologies specializes in providing superior software and Internet marketing solutions for advertising agencies, Internet marketing firms, multi-location outlets and franchise groups. The company’s
Big Data
Enhanced Data Helps Businesses Rank in ‘Exact Need’ Searches
For a few years now, there has been much discussion on the importance for business owners to make sure their “basic” business information (name, address,
Research & Data
Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online
Almost two years ago Nielsen found that the most trusted form of advertising was word-of-mouth with 84% of consumers saying they trust the recommendations from
Goodzer
Goodzer Helps Local Businesses Reach Millions of Customers
Goodzer serves millions of local businesses – from large to small – that want to enhance their local presence and reach local consumers. Using its
web presence
5 Signs Your Client’s Website is Outdated
How often should a client update their website? Is once every few years enough? These simple questions provide a good start to a larger conversation
Members
Case Studies Show Impact of CRM Tech Solutions
Last week, Agendize gave us a look into the world of customer relationship management (CRM) technology and answered two main questions: 1. What tools currently
Members
Webinar: How New CRM Tech Increases Leads from SMB Websites
Please join LSA and Agendize for an exclusive webinar presentation next Thursday, May 14 from 2:00 pm – 3:00 pm ET. According to a recent Google
Advice Interactive Group
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Annual Conference
LSA15: Serving the Small-Budget Marketer
Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and
Digital Boot Camp
Digital Boot Camp: Yelp Talks Managing Your Online Reputation
Morgan Remmers of Yelp discussed the importance of ratings and reviews sites when it comes to any SMBs online presence. According to a 2014 Nielsen study,
Goodzer
Goodzer’s Merchant Center Goes Beyond NAP into Enhanced Data
A recent study showed that brands are struggling to provide “depth” of content online. Outside of name, address and phone number, consumers aren’t getting access
Local Search
Study: Brands “Get” Websites, Still Behind on Other Location Tactics
Despite the headline, not all multi-location brands have great, location optimized websites and, not all brands are behind when it comes to critical location tactics
business listings
How to Clean Up Your Local Listings
We are all aware that bad or incorrect listings exist in the online space. How many times have you found a bad online listing for
Beyond Private Label
Beyond Private Label Wants to Help Get Your SMB Clients Online
Beyond Private Label (BPL) is an internal, private-label provider of custom websites, mobile websites, and other digital products. By integrating with client operations, BPL helps