Sendbird Elevates and Amplifies with Amazon AWS
Pro Features

Sendbird Elevates and Amplifies with AWS

Agentic AI platform Sendbird this week announced a collaboration with AWS that should accelerate its exposure and adoption. This happens on a few levels, including helping AWS expand its agentic AI capabilities and positioning as a launch partner for AWS Marketplace’s AI Agents and Tools category. 

Augmodo Raises $37.5M to Make Store Aisles Searchable
Augmodo

Augmodo Raises $37.5M to Make Store Aisles Searchable

Seattle-based retail tech provider Augmodo this week announced that it has secured $37.5 million. The round was led by TQ Ventures, with participation from existing investors Lerer Hippeau, NewFare, WIN, and Interlace. New investors in the round include Arena Holdings and Jefferson River Capital.

Yext Research Synthesizes Marketing Insights for the AI Era
Pro Features

Yext: Local SEO isn’t One-Size-Fits-All

When it comes to local search, standard best practices will only get you so far. The name of the game is to work with factors that are regional and vertically specific.

AI Browser Wars: The Plot Thickens with Microsoft and Perplexity
Microsoft

AI Browser Wars: The Plot Thickens with Microsoft and Perplexity

Most AI engines are launching or have aspirations to launch their own browsers. This gives them a certain degree of control and independence over Google and Apple, while enjoying some vertical integration and positioning. We examine latest developments.

Will Reddit Own its Fate in the AI Era?
AI

Will Reddit Own its Fate in the AI Era?

Reddit continues to elevate itself as an SEO powerhouse and destination for topical – sometimes esoteric – knowledge, including local fare. As it continues to hit key milestones, we’ve watched closely but arguably haven’t given it the ink it deserves. So let’s dive into Reddit and what’s driving it.

Instagram Shows it's Serious About Social Mapping
Instagram

Instagram Shows it’s Serious About Social Mapping

Instagram this week fired the latest shot in the social mapping wars. It announced Instagram Map, a social mapping tool that resembles Snap Map in arraying content and friend updates on a Map UI. This is just the latest in a string of Instagram mapping moves that built up to this point.

brands

Yelp Goes Deeper with National Brands

Yelp made a move this week that deepens its relationships with national brands – an area of development housed in its Yelp for Brands division. Specifically, it launched a toolkit for consumer-facing brands to more effectively market themselves in location-relevant ways, including local flair & flavors.

Tiger Pistol's Latest Playbook Tackles QSR Marketing
Pro Features

Tiger Pistol’s Latest Playbook Tackles QSR Marketing

Quick serve restaurants (QSRs) represent a piece of the local media and advertising pie. And like other high-value verticals in that world, it’s subject to a specific set of challenges – both cyclical and secular. Tiger Pistol tackles these challenges in its latest playbook.

Quantifying the AI Revolution
AI

Quantifying the AI Revolution

AI continues its rapid takeover of tech, media, and culture. But how much is it actually being used. We examine the latest analytics.

vcita Reports Good News and Bad News for SMB Agencies
Pro Features

vcita Reports Good News and Bad News for SMB Agencies

vcita has released a new report that signals a double-edged sword for marketing agencies that work with SMBs. Known as vcita’s 2025 SMB Marketing Report, it demonstrates how SMBs show healthy levels of outsourced spending on marketing, however they’re showing high churn rates. 

Sendbird Hopes to Resolve AI's Trust Issues
Pro Features

Sendbird Hopes to Resolve AI’s Trust Issues

AI communications platform Sendbird today took a step towards resolving AI’s early-stage trust issues. Its new Trust OS is an accountability system that makes AI agents more trustworthy. It does this through 14 features and functions that breed accountability, oversight, and responsible agent behavior.

What's Behind the New Nextdoor?
Nextdoor

What’s Behind the New Nextdoor?

Hyperlocal social app Nextdoor has launched a big redesign. Known as the ‘new Nextdoor, ‘ this applies across its digital touchpoints, including web and apps. But beyond a facelift and redesigned layout, there are deeper functional refinements meant to align with the company’s broader evolutions. 

Can Traffic from ChatGPT Offset Zero-Click Searches
Google

Does Traffic from ChatGPT Offset Zero-Click Search?

Is the elevated use of AI engines and their citations offsetting the effects of zero-click search? In other words, organic traffic from Google is declining per the above. But does greater ChatGPT usage – and resulting referrals and traffic – counterbalance those declines.

Yext Reports Growing Consumer Trust in AI
AI

Yext Reports High Consumer Trust in AI

62 percent of consumers trust AI to help them discover businesses and brands. This surprisingly high figure comes from a new piece of research from Yext. Known as The Rise of AI Search Archetypes, it looks at how consumers are adopting AI and how they trust it to discover, evaluate, and choose brands. 

Evocalize Advances Real Estate Co-Marketing
Atlantic Bay Mortgage

Evocalize Advances Real Estate Co-Marketing

Evocalize today announced a new partnership with Atlantic Bay Mortgage. This will bring Evocalize’s platform and Co-Marketing network to Atlantic Bay’s mortgage bankers. Among other things, this lets Evocalize continue to pioneer the art of co-marketing in the high-stakes real-estate vertical.