Evocalize today announced a new partnership with Atlantic Bay Mortgage. This will bring Evocalize’s platform and Co-Marketing network to Atlantic Bay’s mortgage bankers. Among other things, this lets Evocalize continue to pioneer the art of co-marketing in the high-stakes real-estate vertical.
Backing up, this deal not only represents Evocalize’s continued push into real estate, but it addresses some of the current macro challenges and headwinds in the category. Specifically, local real estate agents and mortgage brokers are being challenged by the Rocket Mortgages and Redfins of the world.
Evocalize’s answer to this challenge is co-marketing. Specifically, it’s providing the tools for mortgage bankers and real estate agents to find each other and build relationships. This is meant to give power back to local housing professionals through strength in numbers, and digital marketing potency.
“Mortgage bankers today are navigating intense headwinds from interest rate pressure, compressing margins, rapid industry consolidation, and the looming threat of buyers becoming captive to ecosystems built by powerhouses like Rocket/Redfin, Zillow, and Lower/Movoto, all at once,” Evocalize CEO Matthew Marx told Localogy Insider. “These consolidated ecosystems aim to funnel home buyers directly into their own channels—dramatically raising the stakes and potential costs for lenders to reach and retain clients.”
Evolve & Empower
All the above makes Co-marketing an effective solution in that it helps real-estate agents and mortgage brokers – the lifeblood of local real-estate markets – gain size and strength. And its working so far with Evocalize clients like Rate reporting 300% ROI and over $1 billion in incremental loan applications.
For Atlantic Bay, all the above goals are specifically addressed as its individual mortgage bankers are given access to Evocalize’s EVOLVE platform. This taps into real-time data, automation, and machine learning to optimize performance across channels like Google, Facebook, YouTube and TikTok.
The idea is to empower mortgage bankers with marketing tools that let them go up against the online giants that are competing for the same borrowers. Given that these online giants are digital-first companies, local mortgage officers can otherwise be outmatched on the digital marketing front.
“Evocalize’s Co-Marketing Network directly addresses these challenges by empowering mortgage loan officers and real estate agents with a scalable, compliant, and collaborative marketing solution to be the first to reach the borrower as a turnkey option,” said Marx.
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Network Effect
Going further under the hood, EVOLVE will be integrated into Atlantic Bay’s CRM system. With that in place, loan officers will be able launch and manage local marketing campaigns that are on-brand and pre-approved. This gives far-flung loan officers latitude while maintaining brand consistency.
This ticks a few key boxes. It allows Atlantic Bay’s digital marketing efforts to scale across its individual loan officers, while also ensuring quality control and brand standards. And it does so in ways that tap into automation, thus helping time-starved and tech challenged mortgage bankers to get the job done.
“By leveraging automation, real-time intelligence, and shared marketing resources, our platform enables mortgage bankers to proactively reach and engage homebuyers at the earliest stages, protect their client relationships, and ultimately thrive in a market rapidly shifting towards vertical consolidation,” Marx added.
Back to the Co-marketing angle, all the above also comes with Evocalize’s Digital Co-marketing network. As it continues to establish partnerships, it boosts its network, which currently supports 100,000 active users per month. With today’s move, it likewise takes a step towards furthering its network effect.
Header image credit: Dillon Kydd on Unsplash
