Is Apple looking for more ways to generate ad revenue? And could it involve local ads? New details uncovered by prolific Apple Sleuth Mark Gurman suggest yes to both questions. Of course, with all things Apple, we’re left with speculation as the company is tight-lipped about anything in development.
Local advertising platform Tiger Pistol today announced a new AI-based tool to take the friction out of creating and running local marketing campaigns. Known as the Creative Automation Studio, it streamlines these workflows using things like generative AI and automated campaign optimization.
Scorpion has launched a new product to combat the missed call problem. Known as Convert, it’s an AI-powered agent that’s a first line of defense for inbound leads.
OpenAI has finally launched a web browser. Known as Atlas, it seeks to embolden OpenAI as the front door to your connected experiences – positioning already seeded by ChatGPT’s escalating usage. This move aligns with the logic behind AI engines having their own browser and takes the fight to Google.
Yelp is out with its annual Fall Product Release, and it’s a doozy. The wide-ranging feature blitz is heavy on AI (as expected), including Menu Vision, Yelp Host, Yelp Receptionist, natural language search and updates to Yelp Assistant. This follows the cadence of Yelp’s big bi-annual feature releases.
SMB marketing leader vcita has released a study that profiles today’s SMB and what makes it tick. The short version is that churn rates are indeed higher than ever, so the name of the game for media companies is to make themselves sticky.
Comcast’s Universal Ads division furthered its local play this week through a channel partnership with SearchKings that will provide a bridge to SMBs.
Street Fight Live took place a few weeks ago in Los Angeles, and we’ve examined various sessions & talks here on Localogy Insider. To cap off that coverage, what were the show’s overarching themes, threads, and takeaways? There were many, but we’ve picked three that stood out most to us.
ChatGPTs new shopping functionality lets users research and buy products without leaving the app. Now the program is emboldened with the addition of Walmart. We examine strategic implications.
Local advertising platform Tiger Pistol announced today that it has signed a two-year agreement with Best Version Media to Automate Social advertising. The deal brings together BVMs SMB reach with Tiger Pistol’s advanced capabilities, such as AI-powered creative and social campaign automation.
There’s no question that the rise of AI is having an impact on traditional search. This was the topic of a talk at Street Fight LIve, including quantitative analysis of the current search landscape, and strategies for businesses to navigate it.
GroundTruth advanced the ball this week for its ongoing offline attribution endeavors. It has partnered with Place Exchange to bring its extensive network of DOOH premium inventory into GroundTruth’s Ads Manager.
Yext’s latest consumer survey (1000+ U.S. adults) reveals that a small share of Americans trust the first search result. Not only that, but they’re looking beyond search as most toggle between AI engines, social media, and review sites. Each is gaining traction and credibility… at the expense of search.
Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
Adobe projects generative AI-powered shopping to grow 520 percent year-over-year. Adobe’s unit of measurement seems to be AI-driven traffic to U.S. retail sites.
Feed-based social media and out-of-home media (basically billboards), are strange bedfellows. Though they embody traditional and new media, respectively, TikTok has brought together this odd couple in elegant ways, including using TikTok posts as creative content for out-of-home screens.
Joining the SMB-focused companies that publish thought leadership to support their go-to-market strategies, Scorpion has released the 2025 Law Firm Search Trends Report. Built around
One of the many things being disrupted by AI is the creator economy. And like other sectors vulnerable to that disruption and displacement, the high-level advice is to stop complaining and lean into it. It’s coming either way, so creators – and marketers that utilize them – should figure out ways to leverage it.
We continue to observe an uptick in companies that are bringing a cocktail of AI-based technologies — machine learning, computer vision, etc. — to physical retail. The thought is that store aisles can be searchable and stores themselves can be smarter, optimizing product placement and real-time inventory.
There’s new evidence this week that ChatGPT is becoming a more substantial source of referral traffic for eCommerce. This is being seen from the likes of Walmart, Target, Etsy, and eBay, which calms a growing disdain around AI search engines eroding traffic to websites, a la zero-click search.
