Wix is on a roll. After launching its Harmony vibe coding tool, and a recent integration with Quickbooks, the company’s latest move is to bring instant bookings to Google Search, Maps, and AI Mode. Searchers using those products can transact directly with businesses that run on Wix.
A new data dump from Digiday has begun to quantify AI’s zero-click effect. The short version is that there’s good news and bad news. The net result is likely negative for anyone relying on referral traffic… but it’s also an opportunity for AI SEO early movers.
Yext this week hosted a who’s who of search experts, including Local SEO Guide’s Andrew Shotland, Sterling Sky’s Joy Hawkins, and Search Lab’s Greg Gifford. These are some of the biggest hitters in local SEO and we have the summarized takeaways.
The language around AI “killing” search is beyond hyperbolic. Every week, articles declare that LLMs will replace Google, website traffic will all but disappear, and the
Yext’s latest consumer survey (1000+ U.S. adults) reveals that a small share of Americans trust the first search result. Not only that, but they’re looking beyond search as most toggle between AI engines, social media, and review sites. Each is gaining traction and credibility… at the expense of search.
These are transformative times for search, challenging its longstanding dominance as the front door to digital knowledge. But will that disruption displace Google or elevate it? It’s probably a bit of both, but mostly long-run upside according to SearchMAS co-founder Juan Pablo Nieto.
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
Uberall and Leadzai, leaders in the AI-driven evolution of local search, have teamed up to advance AI-driven pay-per-lead. This deal fits with a shift in
‘Pay-per-results’ engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks.
The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.
The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
“It is wonderfully interesting. And far from breaking SEO…it has actually made it more fun.” In Episode 37 of the This Week in Local podcast,
“Google is not the only place where search is happening.” In episode 36 of Localogy’s This Week in Local podcast, regular co-hosts Mike Boland and
TikTok is getting into paid search. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.
Episode 25 of Localogy’s This Week in Local podcast features a conversation on emerging technology between two fast-talking tech geeks — Yext Chief Data Officer
Something happened last week on the same day that my colleague Mike Boland and I were recording episode 23 of Localogy’s This Week in Local
Wix is boosting its bundle. Its recently-launched ‘Google Ads with Wix’ lets its website customers create Google search ad campaigns, right within the Wix platform.
The AI land grab is underway. This could be seen in the past week alone, when Google and Microsoft held major events where AI took center stage. We unpack takeaways in this two-part series.
