AI
What is ChatGPT and Why Should We Care?
If you are anything like me, you will often start to hate that thing that everyone is talking about. Just because. Before giving it a
Augmented reality
Google Lens Gets a Boost
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
Pro Features
Yext Search Joins AWS Marketplace
Yext has established a new distribution channel for its search product: AWS. Specifically, Yext Search is now available in the AWS marketplace for users to easily add it to their enterprise software mix. We examine drivers & dynamics.
Generation Z
Did Google Exec Say the Quiet Part Out Loud About TikTok?
News broke yesterday that a Google exec admitted out loud and on stage at an industry event that it is losing search share among younger
Pro Features
What’s a Super Bowl Ad Really Worth?
In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?
Place Rewind
Place Rewind: Yext’s Quest for Answers
Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.
Google
What’s Behind the New Google Product Review Update?
Google has rolled out a new search algorithm update, which the search company terms a “product review update.” The idea behind the refresh is to