User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
Uberall and Leadzai, leaders in the AI-driven evolution of local search, have teamed up to advance AI-driven pay-per-lead. This deal fits with a shift in
‘Pay-per-results’ engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks.
The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.
The mapping wars continue to heat up as Apple Maps accelerates its feature rollouts to catch up with the dominant Google Maps. Its latest move is to bring “Look Around” and “Detailed City Experience” to Denmark and Greece.
“It is wonderfully interesting. And far from breaking SEO…it has actually made it more fun.” In Episode 37 of the This Week in Local podcast,
“Google is not the only place where search is happening.” In episode 36 of Localogy’s This Week in Local podcast, regular co-hosts Mike Boland and
TikTok is getting into paid search. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.
Episode 25 of Localogy’s This Week in Local podcast features a conversation on emerging technology between two fast-talking tech geeks — Yext Chief Data Officer
Something happened last week on the same day that my colleague Mike Boland and I were recording episode 23 of Localogy’s This Week in Local
Wix is boosting its bundle. Its recently-launched ‘Google Ads with Wix’ lets its website customers create Google search ad campaigns, right within the Wix platform.
The AI land grab is underway. This could be seen in the past week alone, when Google and Microsoft held major events where AI took center stage. We unpack takeaways in this two-part series.
If you are anything like me, you will often start to hate that thing that everyone is talking about. Just because. Before giving it a
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
Yext has established a new distribution channel for its search product: AWS. Specifically, Yext Search is now available in the AWS marketplace for users to easily add it to their enterprise software mix. We examine drivers & dynamics.
News broke yesterday that a Google exec admitted out loud and on stage at an industry event that it is losing search share among younger
In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?
Those who follow Yext know that it is on an ongoing quest to answer consumers’ questions directly. Its Answers line of products eschews the common search paradigm of link-based results. We discussed with CDO Christian Ward at Localogy Place.
