Meta
Meta Threads Takes the Next Logical Step: Ads
You can now add another player to the social media marketing landscape: Threads. The company made it known this week that it’s starting to roll
Meta
Meta’s Elevates its Visual Search Aspirations
This week saw the latest clues in Meta’s beleaguered but potentially-promising spatial computing roadmap. Otherwise known as extended reality, we’re talking about the spectrum of AR, VR, and MR. These are often lumped into the gaming realm but have other endpoints, such as local commerce.
Instagram
Instagram Escalates the Social Mapping Wars
Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour.
AI
Meta Breaks Down AI-Fueled Ads
There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture.
Instagram
The Latest in the Social Engagement/Monetization Balancing Act
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
Data Scout
Which Social Apps Get the Most Engagement?
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Instagram
Meta Joins the Local Mapping Wars
Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.
AI
Microsoft and Criteo, Tiger Pistol, TikTok Shop and Prime Day Lead This Week In Local
The past week in Local news was highlighted with Microsoft and Criteo transforming retail media, Tiger Pistol and AdBud, the potential effects of TikTok Shop,
AI
Google Local Search, SOCi Chat, Walmart, World’s Top Retailers Lead This Week In Local – July 8
The past week in Local news was highlighted with the news of Google local search enhancements, the new SOCi Chat, Walmart’s immersive shopping play and
Meta
Meta’s European Problems Mount
European regulators don’t strike me as being particularly fond of Meta. Google, Apple, Amazon, et al seem only marginally more popular, if at all. In
AI
Tiger Pistol, Amazon , Big Tech, Meta AI and WhatsApp Lead This Week in Local – June 24
The past week in Local news was highlighted with the news of Tiger Pistol partnering with Amazon, big tech’s ad revenue dominance surging, Meta halting
AI
What’s New with WhatsApp?
A sudden stream of WhatsApp news recently crossed our desks and reached critical mass. So we’re taking this opportunity to check in with the company, in the form of a breakdown on its latest moves and how the dots connect.
Bluehost
Yelp, Google and Meta Lead This Week in Local – June 10
The past week in Local news was highlighted with the latest industry report from Yelp , Google’s next step in multimodal search, a hidden Meta
eCommerce
Is Marketplace Meta’s Hidden Gem?
Something caught my eye this morning in the course of my usual daily browsing of tech related news. It was about that year-round online garage
Meta
So, How’s It Going Threads?
Recently, my Localogy colleague Mike Boland and I recorded a soon-to-be-published episode of This Week in Local. On it, we riff on Threads. Something we
Apple
E66 Explores the Meaning Behind Read.ai’s $21M Series A
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
Apple
E65 Explores Walmart’s Extension of Retail Media to SMBs
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
Apple
E64 Explores Big Tech’s EU Regulatory Reckoning
In E64 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about some legal and regulatory actions that Big Tech
conversational commerce
Can Meta Make 2024 the Year of Conversational Commerce?
Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?
Airbnb
Ep. 42 Explores SMB Verification and Crowdfunding for Startups
“Crowdfunding is really more of a…’I’ve got a great cookie for dogs’ kind of thing.” Please subscribe to This Week in Local on Apple, Spotify,