Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Instagram this week revealed its plans to develop a social mapping function. Similar on some levels to Snap Map, the idea is to array social signals on a map.
The creator economy continues to emerge as a subset of the SMB universe. Instagram has recently advanced this segment with its creator marketplace API that lets creators and brands find each other.
Data has come to light that validates Instagram’s strengths as a shopping channel. Specifically, Meta reports that more than 1 billion Instagram users actively engage with businesses. We examine strategic implications.
Instagram is the latest to jump on the latest wave of QR code interest. It has begun to quietly roll out QR codes as an option to share content such as posts, Reels, profiles and locations.
Meta is the latest to join the mapping party with Instagram’s new map feature. This lets users explore popular places around them, and filter locations by business categories – everything from bars to barbers.
News broke yesterday that a Google exec admitted out loud and on stage at an industry event that it is losing search share among younger
Instagram announced that its recently-piloted product tagging feature is available to all U.S. users. This lets Instagram users, influencers, and brands tag products in their posts to facilitate shopping action on the social platform.
TikTok just passed a considerable milestone: unseating the mighty Instagram. It has pulled ahead in Gen-Z users in the U.S. It’s also on pace to catch up to Snapchat on the same measure by 2025. We examine strategic implications.
GoDaddy just made it easier to manage Instagram campaigns. Its direct integration lets SMBs post directly to Instagram from their GoDaddy dashboard — engendering one-stop convenience.
TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
