TikTok announced yesterday that there’s a new use case on the viral video app: booking your next vacation. The thought is that you can learn about new places and activities organically on TikTok – as is the normal course of things – then turn that inspiration into action with transactional functionality.
TikTok’s footprint just got bigger. The company has formed a partnership with marketing automation and CRM platform HubSpot, which puts TikTok marketing tools directly in front of marketers. This should help TikTok as a customer acquisition channel, while helping HubSpot expand its functionality.
Scorpion this week strengthened its marketing muscle. The SMB-focused digital marketing powerhouse has officially joined TikTok’s Marketing Partner Program as a badged Marketing Technology Partner. This will broaden and embolden Scoripion’s already-robust capabilities in SMB marketing.
TikTok this week took the latest in a series of ongoing steps towards becoming a local discovery engine. Its new nearby feed filters videos and topics, based on what’s happening near a given user.
Feed-based social media and out-of-home media (basically billboards), are strange bedfellows. Though they embody traditional and new media, respectively, TikTok has brought together this odd couple in elegant ways, including using TikTok posts as creative content for out-of-home screens.
As TikTok’s fate as a U.S. operation continues to fluctuate, one hypothetical continues to tickle our speculative interest: What does a post-TikTok America look like?
As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars.
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
“I think that everyone knows that we’re in sort of an AI bubble in terms of the amount of demand that’s out there for the
In Episode 86 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I examine the meaning behind recent data showing that AI-focused
In Episode 85 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I look at some data suggesting that not all is
I am not a rabid TikTok user. Nor has anyone flattered me by accusing me of being in TikTok’s target demo. But I do enjoy
Following closely behind Meta’s recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad copy, and audience targeting.
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
