TikTok
Uber Eats Pulls from the TikTok Playbook
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options.
Pro Features
What is the TikTok Economic Impact on SMBs?
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
eCommerce
TikTok Boosts eCommerce with Computer Vision
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
app
TikTok: Coming to a Vision Pro Near You
TikTok this week became one of the relatively few companies to develop a Vision Pro app. What does that mean and how does it reflect the current stage of Vision Pro’s lifecycle?
Adobe
Adobe Express: Now with More TikTok
There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.
Data Scout
Who’s the King of Social Media?
How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.
remote work
The Revenge of the Key Cards
An interesting villain is emerging in the RTO (return to office) wars that are raging across corporate America (and the world). At least to the
podcast
Ep. 36 Follows the Rise of Down Rounds & TikTok Search Ads
“Google is not the only place where search is happening.” In episode 36 of Localogy’s This Week in Local podcast, regular co-hosts Mike Boland and
Pro Features
Is TikTok Moving into Search Marketing?
TikTok is getting into paid search. Known as “Search Ads Toggle,” the new program offers a paid search option for brand marketers to get in front of TikTok users for the first time.
eCommerce
Will TikTok Break into Native eCommerce?
We continue to track clues that TikTok has its own homegrown eCommerce program brewing. Known as “Trendy Beat” it’s a shopping section where TikTok will act natively as an eCommerce store, similar to Amazon.
Pro Features
TikTok SMB Showdown: Slathered-Up Pork & Fishing Lures
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
Pro Features
TikTok SMB Showdown: Nail Art & Seductive Chicken
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
Augmented reality
TikTok Launches Branded Effects
Though TikTok faces an uncertain future in the U.S., that’s not stopping it from rolling out new products. This week it launched a new platform designed for brands and SMBs to build and customize interactive lenses (or effects, as TikTok calls them).
Pro Features
TikTok SMB Showdown: Chicken Wings & Llammas
Earlier this week, we examined a new TikTok feature that offers an easy-to-use sounds library for SMBs to add dimension to their creations. As part
Pro Features
TikTok Adds Sound to the SMB Marketing Mix
The latest addition to TikTok’s SMB marketing mix is sound. Specifically, its new Sounds for Business program is a library of audio files that are available to SMBs to ease the process of content creation. We examine drivers & dynamics.
Amazon
Amazon Gets Inspiration From TikTok
Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.
Pro Features
Can TikTok Blitzscale During a Downturn?
As TikTok continues to gain steam – and face bans by U.S. state governors – reports project it to ramp up its ad revenue dramatically. By dramatically, we mean surpassing Meta, Instagram and YouTube combined. We break it down.
Pro Features
YouTube’s TikTok Competitor Gets More Shoppable
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue.
eCommerce
Is TikTok Hatching a Logistics Power Play?
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Pro Features
TikTok Rethinks Live Shopping
Live shopping is having a moment. As the staid but lucrative format trudges on in the halls of QVC, it’s finding new life among social apps. TikTok is the latest to jump on board and we break down strategic implications.