The latest development in the world of TikTok monetization is Shopify’s expanded partnership. Shopify merchants can now add a “Shopping” tab on their TikTok profile, among other things. We examine drivers & dynamics.
TikTok’s new Spark Ads let advertisers boost the distribution of organic posts. This is meant to engender greater ad engagement through a vessel that flows with, rather than interrupts, TikTok’s UX.
TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.
You’ve likely heard the term ‘conversational commerce.’ This refers to marketing, sales and customer service that happens over messaging channels. This a North Star for Facebook’s Channing Hancock Christensen who we interviewed at Localogy Place.
How is TikTok emerging as not only a cultural phenomenon but an SMB marketing channel? We tackle these questions in an interview with TikTok itself — the topic of this week’s Place Rewind.
TikTok just passed a considerable milestone: unseating the mighty Instagram. It has pulled ahead in Gen-Z users in the U.S. It’s also on pace to catch up to Snapchat on the same measure by 2025. We examine strategic implications.
TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy
The latest sign of TikTok’s ascent is massive year-over-year growth in average time spent per month — 325 percent according to App Annie. We examine the strategic implications for marketers large and small.
Back in November, I spoke with Matthew Brennan, author of “The Attention Factory.” The book is, thus far at least, the definitive work on TikTok.
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
In recent weeks and months, we’ve conducted multiple interviews with leaders from digital and social media agencies on a variety of topics. What is common
Multiple news outlets are reporting that Oracle has partnered with TikTok‘s Chinese parent company ByteDance. According to CNBC, Oracle has confirmed that it will “serve
