TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Live shopping is having a moment. As the staid but lucrative format trudges on in the halls of QVC, it’s finding new life among social apps. TikTok is the latest to jump on board and we break down strategic implications.
TikTok’s new “Nearby” feed spotlights local content that’s been location-tagged near a given user, such as local businesses. Does this signal a more targeted local strategy, with monetization to come next?
Rather than social channels morphing into shopping channels, is there opportunity for shopping outlets to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed.
After launching shoppable formats and a new AR creation platform (Effect House), TikTok’s latest move to formalize its ad revenue ambitions Known as Shopping Ads, they’re meant for brands to more easily advertise and sell stuff on TikTok.
TikTok’s local commerce ambitions continue to grow by the day. Its latest move: local events. A partnership with Ticketmaster expands TikTok’s repertoire into local event discovery. We examine drivers & dynamics.
News broke yesterday that a Google exec admitted out loud and on stage at an industry event that it is losing search share among younger
As TikTok continues to feel out its product models and gain its footing among rapid growth, it’s all about experimentation. And its Shoppability efforts are no exception. We examine the latest wins and losses.
By now, anyone who spends much time scrolling through TikTok knows the platform has long since moved beyond being a platform for viral dance videos.
TikTok is getting more social. It’s rolling out a “friends” tab in the bottom menu of the app, which highlights content from friends. Will this bring it from more of a content graph to a social graph? We examine.
There’s no question that TikTok is the latest phenomenon in social media. Extending from that is its positioning as a brand marketing powerhouse. But what about local? It answered that question with a new Foursquare partnership.
To validate TikTok’s ongoing growth trajectory, its latest milestone came in its Q1 dominance. Sensor Tower reports it was the most downloaded mobile app globally, to the tune of 175 million downloads. We examine.
“Don’t make ads, make TikToks.” TikTok is a discovery platform. And if a brand or local business wants to blow up on TikTok, they need
TikTok has been at the center of the creator economy. It has brought a fresh format and a discovery engine to explode past one-billion global users and escalating revenues, now estimated around $5 billion. We examine its latest moves.
TikTok this week made a rather sizable update to its core media format: longer videos. It has raised its maximum video length from 3 to 10 minutes. We examine the what, why and how.
One growing media channel continues to be on-prem content streaming. Not necessarily new (erstwhile the domain of DOOH), the sector has begun to advance in new directions. And TikTok is the latest to jump on board.
Let’s face it. For all the happy talk about silver linings, the pandemic has been a nightmare for most of us. But there is no
TikTok took another step towards eCommerce this week with its new Seller app. It provides a mobile hub for sellers to run their stores including everything from managing inventory to tracking performance. We examine.
What’s TikTok’s financial snapshot and the state of its operational scale? Figures have emerged over the past few weeks that paint a more comprehensive picture. So we’re aggregating them all in one place for Localogy Insider readers.
TikTok’s eCommerce efforts took a step forward this week with a new slate of partnerships and integrations. These include Square, Ecwid and PrestaShop among others –giving their respective users direct integrations for TikTok Shopping.
