We came across a pretty comprehensive piece of research pushed out by Hootsuite, the Canadian social media management platform. According to Pitchbook, the company has
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
I don’t often listen to podcasts. Today was different. Out on a walk and tired of my usual playlists, I opted for a podcast instead.
SOCi announced an important new client today. Self Esteem Brands, operator of notable names in fitness including Anytime Fitness, Waxing the City, Basecamp Fitness and
Facebook recently introduced a new Business Manager structure, formally called 2-Tier and informally known as “Parent/Child”, that will improve the customer ads management experience for
Given the number of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence. In an effort to do just that, the
Facebook has had an ad unit called “Offers” for several years. However it’s seeking to reinvigorate Offers with some new capabilities and features, announced yesterday.
Given the plethora of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence and anwer the “Why question”: why
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what