Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.
There are a few popular initial angles gaining traction around the rollout of Meta’s new Threads app. That is the new social network that is
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
SoLoMo pioneer GoWalla is re-launching. And what better venue than its birthplace at SXSW. 14 years later, the product will contain a mix of its original formula, features to address today’s demand signals, and other learnings from its first run.
Earlier this week, we examined a new TikTok feature that offers an easy-to-use sounds library for SMBs to add dimension to their creations. As part
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
The latest addition to TikTok’s SMB marketing mix is sound. Specifically, its new Sounds for Business program is a library of audio files that are available to SMBs to ease the process of content creation. We examine drivers & dynamics.
Subscription revenue seems to be the new shiny thing in the tech and media worlds. This trend reached critical mass this week when Meta revealed that it will follow Twitter Blue’s footsteps with a paid tier for users to authenticate their profiles. We examine the landscape.
These days, it feels like singing the praises of Web3 is about as popular as ankle monitors are at the Bankman-Fried household. Still, one thread
The customer experience platform Birdeye has expanded its capabilities with the launch this week of Birdeye Social, a social media management tool designed for multi-location businesses.
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
After launching and racking up a million+ paid users, Snapchat + has rolled out a set of new features, letting users personalize the look and feel of the app, including styling icons and the camera capture button.
The headline from the past week of Q3 earnings is tough times for ad-supported tech giants. Given those headwinds, can social players create more defensibility through revenue diversification. And could subscription revenue be the answer?
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Amsterdam-based digital marketing platform Spotzer Digital has rolled out a new social media management tool. The new platform is designed to help small businesses create
Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics
