Social Media Archives

Instagram

Instagram Leans Into QR Codes

Instagram is the latest to jump on the latest wave of QR code interest. It has begun to quietly roll out QR codes as an option to share content such as posts, Reels, profiles and locations.

What's TikTok's Economic Impact on SMBs?

Pro Features

TikTok’s new “Nearby” feed spotlights local content that’s been location-tagged near a given user, such as local businesses. Does this signal a more targeted local strategy, with monetization to come next?

Amazon

Amazon Dabbles in Social Commerce

Rather than social channels morphing into shopping channels, is there opportunity for shopping outlets to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed.

Pro Features

Snapchat+ Racks Up One Million Paid Users

Snap has announced that its new paid tier Snapchat+ has reached 1 million users. This comes about 45 days after the service’s launch, signaling demand for premium social apps… and diversification from advertising models in the privacy era.

Pro Features

TikTok Jumps Into Local Events

TikTok’s local commerce ambitions continue to grow by the day. Its latest move: local events. A partnership with Ticketmaster expands TikTok’s repertoire into local event discovery. We examine drivers & dynamics.

Pro Features

Twitter Rolls Out Location Spotlight Globally

Twitter announced that its new Location Spotlight feature is available to any business. This lets SMBs add listings-esque content to their profiles, including location, contact info, and hours of operation.

Pro Features

Yelp Redesigns its UX For Food Discovery

Yelp last fall launched a new mobile interface that was focused on restaurant discovery. But there was one big limitation… it was only available on iOS. This week, it extends these updates to Android devices. We examine.

multi-location brands

SOCi’s Rent-A-Center Deal Signals Multi-location Blitz

Multi-location marketing firm Soci last week announced that it’s now the marketing platform of record for Rent-a-Center. This is the third brand that Soci has landed in the past few weeks – joining 600+ total brands and 3 million+ locations under management.

eCommerce

Pinterest Amps Up Merchant Selling Tools

Pinterest is out this week with new features to engender commerce within its app. This round of updates is mostly about merchant-facing features including product tagging on Pins and a new API for shopping.

Pro Features

Snap Launches Snapchat+

Snapchat jumped on the paid-teir wagon with today’s launch of Snapchat+. Joining the emerging crop of paid tiers in the social world – such as Twitter Blue – the subscription offers premium perks for power users.

eCommerce

Twitter Launches “Product Drops” for Online Merchants

Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.

Instagram

Instagram Product Tagging Goes Live

Instagram announced that its recently-piloted product tagging feature is available to all U.S. users. This lets Instagram users, influencers, and brands tag products in their posts to facilitate shopping action on the social platform.

Pro Features

TikTok Unlocks Creator-Economy Scale

TikTok has been at the center of the creator economy. It has brought a fresh format and a discovery engine to explode past one-billion global users and escalating revenues, now estimated around $5 billion. We examine its latest moves.

Pro Features

What’s a Super Bowl Ad Really Worth?

In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?

eCommerce

Snap Accelerates the Rise of Shoppability

Snap’s latest move is “catalog-powered” lenses. These build on its signature AR lens format with a purpose-built format for shopping. Will this accelerate the ongoing “shoppability” trend?

revive

Is TikTok’s New Format Primed for SMBs?

TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.

GoDaddy

GoDaddy Goes Deeper with Instagram

GoDaddy just made it easier to manage Instagram campaigns. Its direct integration lets SMBs post directly to Instagram from their GoDaddy dashboard — engendering one-stop convenience.

Instagram, Pro Features, revive, SMB, social, Social Media