blockchain
What the Heck is a Decentralized Social Network?
These days, it feels like singing the praises of Web3 is about as popular as ankle monitors are at the Bankman-Fried household. Still, one thread
BirdEye
Birdeye Social Further Strengthens Platform for Multilocation Businesses
The customer experience platform Birdeye has expanded its capabilities with the launch this week of Birdeye Social, a social media management tool designed for multi-location businesses.
brandmuscle
Social Media Trends That Will Define 2023
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
Pro Features
Snapchat+ Taps Into Social Personalization
After launching and racking up a million+ paid users, Snapchat + has rolled out a set of new features, letting users personalize the look and feel of the app, including styling icons and the camera capture button.
Pro Features
Can Social Media Revive Revenue Through Subscriptions?
The headline from the past week of Q3 earnings is tough times for ad-supported tech giants. Given those headwinds, can social players create more defensibility through revenue diversification. And could subscription revenue be the answer?
eCommerce
Is TikTok Hatching a Logistics Power Play?
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Social Media
Spotzer Digital Rolls Out Social Platform
Amsterdam-based digital marketing platform Spotzer Digital has rolled out a new social media management tool. The new platform is designed to help small businesses create
KOA
SOCi Ventures Outdoors with Kampgrounds Deal
Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics
Instagram
Instagram Leans Into QR Codes
Instagram is the latest to jump on the latest wave of QR code interest. It has begun to quietly roll out QR codes as an option to share content such as posts, Reels, profiles and locations.
Pro Features
TikTok Raises its Local Game
TikTok’s new “Nearby” feed spotlights local content that’s been location-tagged near a given user, such as local businesses. Does this signal a more targeted local strategy, with monetization to come next?
Amazon
Amazon Dabbles in Social Commerce
Rather than social channels morphing into shopping channels, is there opportunity for shopping outlets to become more social? This is what Amazon has in mind with its latest move: a TikTok-like feed.
Pro Features
Snapchat+ Racks Up One Million Paid Users
Snap has announced that its new paid tier Snapchat+ has reached 1 million users. This comes about 45 days after the service’s launch, signaling demand for premium social apps… and diversification from advertising models in the privacy era.
Pro Features
TikTok Jumps Into Local Events
TikTok’s local commerce ambitions continue to grow by the day. Its latest move: local events. A partnership with Ticketmaster expands TikTok’s repertoire into local event discovery. We examine drivers & dynamics.
Pro Features
Twitter Rolls Out Location Spotlight Globally
Twitter announced that its new Location Spotlight feature is available to any business. This lets SMBs add listings-esque content to their profiles, including location, contact info, and hours of operation.
Pro Features
Yelp Redesigns its UX For Food Discovery
Yelp last fall launched a new mobile interface that was focused on restaurant discovery. But there was one big limitation… it was only available on iOS. This week, it extends these updates to Android devices. We examine.
multi-location brands
SOCi’s Rent-A-Center Deal Signals Multi-location Blitz
Multi-location marketing firm Soci last week announced that it’s now the marketing platform of record for Rent-a-Center. This is the third brand that Soci has landed in the past few weeks – joining 600+ total brands and 3 million+ locations under management.
eCommerce
Pinterest Amps Up Merchant Selling Tools
Pinterest is out this week with new features to engender commerce within its app. This round of updates is mostly about merchant-facing features including product tagging on Pins and a new API for shopping.
Pro Features
Snap Launches Snapchat+
Snapchat jumped on the paid-teir wagon with today’s launch of Snapchat+. Joining the emerging crop of paid tiers in the social world – such as Twitter Blue – the subscription offers premium perks for power users.
small business
Study Says Small Businesses Are Flocking to TikTok
By now, anyone who spends much time scrolling through TikTok knows the platform has long since moved beyond being a platform for viral dance videos.
eCommerce
Twitter Launches “Product Drops” for Online Merchants
Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.