TikTok continues to pursue an unlikely distribution channel for its content: billboards. It’s calling this “out of phone” media… a variation on the digital out of home (DOOH) category that houses billboards and digital displays in public spaces. And its latest move in this realm is to partner with Vistar Media.
Digital out-of-home giant Clear Channel Outdoor – a division of iHeart Media – has agreed to a $6.3 billion all-cash buyout. The buyer is a private equity investor group comprised of Mubadala Capital and TWG Global, which will pay CCO common shareholders $2.43 per share – a 71 percent premium.
GroundTruth advanced the ball this week for its ongoing offline attribution endeavors. It has partnered with Place Exchange to bring its extensive network of DOOH premium inventory into GroundTruth’s Ads Manager.
Vistar Media, a provider of global technology solutions for out-of-home (OOH) advertising and part of T-Mobile Advertising Solutions, recently launched a new feature called Programmatic
In E78 of Localogy‘s This Week in Local podcast, I sit down with Brandmuscle‘s SVP of Product James Morse to talk about the ins and
In E77 of Localogy‘s This Week in Local podcast, we share one of the key moments from Localogy’s April L24 conference in Arlington, Texas. Our
As the targeted TV and DOOH advertising spaces heat up, two influential industry players are joining forces to provide small and mid-size businesses with a
